On Day 13 of my 90-Day Challenge to build a podcast business, I unpack a hard-won truth: your podcast must change as YOU grow. The real breakthrough isn’t gear or editing tricks—it’s solving the right problem for your audience and for your business.

What I cover in this episode:

-Why most podcasts quit (and how to avoid becoming a statistic)

-The shift from “how to start” → confidence to show up → systems that scale

-Moving from “content creator” to business owner (yes, you need an offer)

-The Business Spotlight model: using your show to highlight founders so customers connect with their stories

Community, consistency, and why confidence is the true bottleneck

Lessons from my 4th attempt at turning a podcast into a real business

If you’re stuck, overwhelmed, or pivoting—this episode will help you rethink your approach and evolve on purpose.

👉 Drop your biggest takeaway in the comments.

👉 Want your business spotlighted on the show? DM me “SPOTLIGHT” to start the convo.

#90DayChallenge #PodcastBusiness #FailureIsKnowledge #Entrepreneurship #CreatorToCEO

On Day 11 of my 90-Day Challenge to build a $100K podcast business, I woke up to an unexpected email: my account on a major social platform was suspended.

Instead of letting it stop me, I used the setback as fuel to gain more clarity:

• Why failure is impossible to predict — but always a teacher

• How confidence and persistence turn obstacles into opportunities

• The importance of spotlighting entrepreneurs’ stories so their customers can truly connect

• Why serving first will always open the door to business growth

Failure is Knowledge isn’t just a podcast — it’s a reminder that every setback carries a lesson. Even Michael Jordan failed. What mattered was that he got back up and kept building.

This short episode is a raw update on the realities of entrepreneurship: unexpected challenges, late-night pivots, and the clarity that comes when you push through.

👉 Tune in, learn the lesson, and remember — the spotlight belongs on your story.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #FailureIsKnowledge #Entrepreneurship #PodcastBusiness

It’s late. It’s Day 5 of my 90-Day Challenge to build a podcast business to $100,000, and I almost didn’t go live… but this moment of showing up mattered.

Here’s what I discovered tonight:

-The real business isn’t just podcasting — it’s spotlighting entrepreneurs’ stories.

-Confidence is the foundation — without it, launching, growing, and monetizing a podcast doesn’t work.

-Spotlights create customers — when people know your mission and your story, they trust you.

What hit me tonight is that businesses don’t stand out because of what they sell, but because of the story behind who they are. And that’s the difference the Business Spotlight makes.

Even though I only reached out to 9 people today (goal was 30), I gained something more valuable: clarity.

👉 Share your mission in the comments — spotlight your story.

👉 Subscribe if you believe stories are what connect customers to businesses.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #FailureIsKnowledge #BusinessSpotlight #PodcastBusiness #Entrepreneurship

Day 3 of my 90-Day, $100K Podcast Business Challenge (fourth attempt).

Today I pushed myself to record in public, walk into businesses, and start real customer discovery.

I sent 27 messages and got 1 reply, but the lesson was massive: your story brings customers, and communities/groups are a cheat code when you use them to listen, not pitch.

What you’ll learn:

-Why recording in public (and being uncomfortable) builds momentum

-How to focus your message on entrepreneurs who already have businesses

-The simple outreach script I’m using to learn customer pain points

-Why “share your story → attract customers” is the fastest path to growth

Timestamps

00:00 Intro & Day 3 theme

01:10 Recording in public + tripod jitters

03:05 The lesson from 27 outreaches / 1 reply

05:20 Stop trying to serve everyone—speak to entrepreneurs

07:15 Groups as a distribution “cheat code”

09:00 The storytelling advantage (McDonald’s example)

12:30 Next steps: ask 10 people 3 questions daily

If you’re an entrepreneur who wants your story spotlighted to bring in more customers, comment “SPOTLIGHT” or email me.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #PodcastBusiness #Entrepreneurship #FailureIsKnowledge #StorySelling

Welcome to Day 4 of my 90-day push to build a podcast business to $100,000 (fourth attempt).

I’m being transparent: revenue = $0 so far. Today’s focus is consistency and customer clarity—I’m not trying to solve every problem for everyone. I’m solving the right problem for the right customer.

Today’s moves

-Recap from Days 1–3 and what actually changed

-27 outreaches yesterday → 2 replies; aiming for 30+ new outreaches today

-Why I’m prioritizing entrepreneurs who can use and afford the service

-The three-question DM I’m using to learn real pain points (customers → story → more customers)

3 Questions I’m asking prospects

-Have you ever spotlighted your business on a podcast to get more customers?

-What’s your biggest challenge in getting consistent customers?

-What budget do you set for promoting your business?

Why this matters

Stories sell. When entrepreneurs tell their story, customers connect, visibility goes up, trust goes up, and sales follow.

Join me daily as I document everything from $0 to (aiming for) $100K.

Want your Business Spotlight episode? Comment SPOTLIGHT or email me.

📧 terryl@failureisknowledge.com

#90DayChallenge #PodcastBusiness #Entrepreneurship #StorySelling #CustomerAcquisition

Timestamps

00:00 We’re live — Day 4 context

01:10 $0 so far & why consistency wins

03:30 What I learned from Days 1–3

06:00 Picking the right customer (not everyone)

09:15 The 3-question outreach

12:40 Today’s goal: 30 outreaches

15:10 Next steps & CTA

Suggested Tags

podcast business, podcast growth, entrepreneurs, customer acquisition, business spotlight, 90 day challenge, outreach strategy, storytelling, small business marketing

Starting over isn’t failure, it’s growth. In this episode, I share why I’m beginning my 4th 90-day challenge to build a podcast business to $100K.

From documenting my first attempt in a film to pausing when things got overwhelming, every setback has taught me something new. This time, I’m focused, clear, and committed.

You’ll hear:

• What I learned from failing 3 times before
• How I’m positioning myself differently this time
• Why storytelling is the key to building a podcast business
• The strategy I’m using to hit $100K in 90 days

This is Day 1 of a new journey—and this time, we’re going all the way.

👉 Stay tuned and subscribe if you want to grow your podcast, share your story, and turn failure into knowledge.

#PodcastBusiness #Entrepreneurship #90DayChallenge #FailureIsKnowledge

Welcome to Day 57 of my 90 Day Podcast Business Challenge.

I’ll be real with you, I haven’t been as consistent as I should, but this journey has taught me something powerful: your podcast can be more than just conversations; it can be a business.

In this episode, I break down:

✅ Why having a package or something to sell matters

✅ How podcasting builds confidence, communication skills, and connection

✅ The truth about turning your voice into income

✅ Why your gift is your message—and how to share it powerfully

✅ Why failure is the foundation of growth

Podcasting is bigger than microphones and cameras; it’s about impact, relationships, and turning your story into value for others.

👉 Drop your biggest takeaway in the comments.

👉 If you’re ready to share your story on a podcast, send me a DM and let’s get you from point A to point B.

Let’s grow together. 🚀

#PodcastBusiness #FailureIsKnowledge #PodcastGrowth #Entrepreneurship

The Tampa Bay Buccaneers are celebrating their 50th season with a commitment that goes far beyond football, honoring service, empowering youth, and building a stronger Tampa Bay community.

In this special conversation with Kourtney Sanchez, Chief Impact Officer of the Tampa Bay Buccaneers, we dive into how the organization leads by example on and off the field.

Kourtney shares how the Buccaneers are:

-Honoring 3,500 servicemen and their families through Salute to Service

-Raising awareness for pediatric cancer with the annual Cut for a Cure event

-Expanding opportunities for women and girls through She Is Football and flag football initiatives

-Creating coaching pipelines with the National Coaching Academy

-Celebrating 50 years of Buccaneers football while chasing a 5th straight division title and another Super Bowl run

🏴‍☠️ The Buccaneers’ 50th season isn’t just about wins, it’s about service, community, and leaving a lasting legacy.