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Why Should You Listen?

FABCON is where Microsoft Fabric conversations stop being theoretical and start getting real. This year in Atlanta, Hitachi Solutions is on the ground at Booth 545, focused on one thing: helping organizations turn Fabric potential into practical, measurable outcomes.

To kick things off, we recorded a special, on‑site episode of Exchanges with Hitachi Solutions, bringing together a few of the experts you can meet at the booth—and giving you a preview of the conversations we’re having all week at FABCON.

Meet the voices behind the conversation

In this episode, host Matt Volke is joined by:

• Sree Reddy, Senior Data & Analytics Architect, who’s working hands‑on with customers adopting Microsoft Fabric and demonstrating our Empower Data Platform—showing how organizations can simplify architecture, strengthen governance, and move faster with analytics and AI.
• Philip Rainsberger, Solution Sales Professional for Azure Solutions, who brings a business‑first perspective to Fabric adoption—helping teams prioritize initiatives, align stakeholders, and turn capability into real value.
• Carrie Smedira, Solution Sales Professional, who specializes in bridging the gap between AI ambition and business‑ready outcomes. At FABCON, Carrie is focused on helping organizations cut through the hype and zero in on where Microsoft Fabric and AI can drive measurable impact—quickly and responsibly.

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This episode sets the stage for Microsoft FABCON 2026 by spotlighting the people, perspectives, and practical guidance attendees can expect at Booth 545. Host Matt Volke is joined by Philip Rainsberger and Mark Shoesmith of Hitachi Solutions to discuss how organizations are approaching Microsoft Fabric today—what’s driving adoption, where teams get stuck, and how to move from exploration to execution with confidence.

Highlights:

• FABCON is where Microsoft Fabric conversations become practical—shifting from “what’s possible” to “how do we implement and scale this responsibly?”
• Successful Fabric initiatives start with the business problem, not the technology, ensuring data and AI investments are tied to real outcomes.
• Hitachi Solutions’ “thin slice” approach delivers production-ready wins early, avoiding proof-of-concept efforts that never make it to value.
• Common Fabric adoption paths include migrations from on‑prem SQL Server, SSIS, and Synapse Analytics into a unified Fabric architecture.
• Fabric is increasingly the analytics and AI foundation for Dynamics 365 customers, supporting both Finance & Operations and Customer Engagement workloads.
• FABCON attendees are encouraged to come prepared with their current data landscape, top Fabric goals, and key blockers to make booth conversations immediately actionable.

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This episode demystifies AI agents, explaining how they differ from chatbots and showcasing their real-world impact in business applications. Chris Fairfax, Technical Product Manager for Industry Cloud at Hitachi Solutions, shares actionable insights on deploying agents to drive efficiency, empower employees, and unlock new value from enterprise data.

Highlights:

• Agents are AI-powered tools that execute business processes, going beyond simple chatbots by leveraging multiple skills within platforms like Microsoft Dynamics.
• Automation with agents can increase productivity by 20–30%, but the focus is on augmenting—not replacing—employees through human-in-the-loop design.
• Practical use cases include process management, identity verification, call center workflows, and field service automation.
• Data quality and a modern data estate are essential for successful agent deployment and scalability.
• Early wins are seen in industries like insurance, with plans to expand agent capabilities for industry-specific needs.
• Transparency, confidence scores, and purposeful design are key to building trust and driving adoption of AI agents.

global.hitachi-solutions.com