Our sister company CargoRex has been monitoring the keywords users are anonymously searching for on the site so in this episode, we’re breaking down what those phrases are.

What You’ll Learn

This episode breaks down five months of anonymized CargoRex search data to show what logistics buyers actually look for — and where companies are failing to show up.

Key Points

• The top search terms on CargoRex (visibility tools, TMS, freight audit, CDL schools, and company-specific queries).
• Where searches get zero clicks and what that reveals about missing listings, bad keywords, or weak profiles.
• How profile completeness, verification, categories, and tags determine your ranking in the directory.
• Why CargoRex is becoming a research destination with lists and CSV exports to use for AI-powered analysis.
• How this data gives companies market intelligence and a clearer path to showing up for real buyer intent.

Watch this episode on YouTube

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In today's show, we’re bringing back some of the best interviews from industry thought leaders to create a mashup you can listen to over time. That way, if you want a crash course in what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.

Guests are from these episodes:

00:58 What a Shipper Wants with The Produce Industry Podcast

19:49 Study Reveals Marketing Ideas That Shippers Won’t Hate

37:36 Shipper Explains What He Wished He Knew Before Working With a 3PL

43:53 The Logistics of Calypso Lemonade

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Building a logistics search engine sounded cute… right up until I was elbows-deep in dev tickets, spam signups, and 2,000+ business listings.

In this behind-the-scenes episode of Everything is Logistics, I’m breaking down what we’ve actually shipped on CargoRex over the last six months, why the site has been such a giant pain in the ass (in a good way), and what Plus and Premium members get for their money.

What we cover:

• What CargoRex actually is: a search engine for logistics associations, tech, creators, services, and events so you stop guessing on what tools and communities deserve your time.
• How the new listing manager works so your CargoRex profile can act like a one-page website for your company.
• Verification badges, quarterly update reminders, and a rebuilt search engine that finally doesn’t suck.
• Why we added categories like tariffs tools, CDL schools, and space logistics--and how they’re curated from drivers, practitioners, and the freight nerds already in this community.
• The not-so-fun part: spam and fraud protection, email/domain verification, and keeping the data clean enough to actually trust.
• A breakdown of the Free, Plus, and Premium plans, including page-level analytics, lead-gen forms, promo campaigns across Everything is Logistics, and upcoming panel spots for Premium members.
• Why I kept CargoRex bootstrapped, how I’m funding it through the podcast and Digital Dispatch, and how your feedback is shaping the roadmap.

Who this episode is for:

• Freight tech founders and marketing teams who want another distribution channel that isn’t just “yet another website rebuild.”
• Associations, media, and creators who want their work found by the right logistics audience.
• Buyers and operators who are tired of random LinkedIn DMs and just want a clean place to research vendors, events, and content.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.