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Everything is Logistics

Everything is Logistics

By: Blythe Brumleve
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.

126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

© 2025 Brumleve Brands, LLC
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Episodes
  • Shipium’s Jason Murray on Delivery Promises, Multi-Carrier Playbooks, and Agentic AI
    Sep 2 2025

    Jason Murray—CEO & co-founder of Shipium and 19-year Amazon vet—joins Everything Is Logistics to unpack what really moves the needle for shippers: accurate delivery promises, multi-carrier execution, and where AI agents add real value today.

    We get into the “coordination layer” most retailers are missing across OMS/WMS/TMS, building a digital twin of your network, and why faster can actually be cheaper when your method mix and lanes are modeled correctly. Favorite line: Shipium’s role is a “super-sophisticated calculator” for decisions the human brain (and spreadsheets) simply can’t keep up with.

    Key takeaways

    • The coordination gap is costly. Most enterprises make siloed decisions in OMS/WMS; the win is a horizontal optimizer that weighs transportation, inventory, and cost together.
    • Promise precision beats blanket speed. Customers want confidence in “by Thursday,” not generic “2-day.” Model ship dates and probability of arrival—and constantly backtest your predictions.
    • Digital twins drive smarter choices. Shipium models lanes, cutoffs, and costs in real time to choose carrier/method, where to ship from, and what to promise.
    • AI agents = productivity multipliers. Early wins: a “what happened to this shipment?” chat workflow, and agents watching network signals (the old Amazon “little red button”) to trigger reroutes.
    • Money on the table. Method optimization and delivery-promise installs have driven multi-million-dollar annual savings for large retailers.


    LINKS:

    • Shipium's Website
    • Jason's LinkedIn


    WATCH THE FULL EPISODE HERE

    Feedback? Ideas for a future episode? Shoot us a text here to let us know.

    -----------------------------------------

    THANK YOU TO OUR SPONSORS!

    Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.


    Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.


    CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.


    Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    Show More Show Less
    1 hr and 2 mins
  • Freight Fraud Action Plan for Agents
    Aug 26 2025

    Freight fraud is one of the biggest threats facing independent brokers today, and many agents are left without a playbook for how to respond. In this episode of Everything is Logistics, Blythe talks with Mark Funk and Shiv Narayan of SPI Logistics about building an action plan to protect agents, their customers, and their carriers. From red flags to response strategies, this conversation lays out the steps every agent should know.

    Key takeaways:

    • Why freight fraud is escalating and what makes agents vulnerable.
    • The most common fraud tactics used against brokers and carriers.
    • How SPI equips agents with tools and processes to fight back.
    • The role of culture, training, and communication in prevention.
    • What agents should do immediately when they suspect fraud.


    LINKS:

    • SPI Logistics Freight Agent Website
    • SPI Freight Agent Program
    • Mark's LinkedIn
    • Shiv's LinkedIn


    WATCH THE FULL VIDEO HERE

    Feedback? Ideas for a future episode? Shoot us a text here to let us know.

    -----------------------------------------

    THANK YOU TO OUR SPONSORS!

    Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.


    Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.


    CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.


    Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    Show More Show Less
    1 hr
  • Freight Friends: Tech Mergers, Logistics SEO, and Market Shifts
    Aug 19 2025

    Mergers and acquisitions are reshaping the logistics tech landscape. In this episode of Freight Friends, Blythe and Grace Sharkey unpack what recent deals mean for the industry, how SEO strategies are shifting under AI pressure, and what freight markets could look like in the coming months. They also explore the ripple effects for carriers, shippers, and the tech companies caught in the middle.

    Key takeaways:

    • Tech consolidation is reshaping how freight companies compete and collaborate.
    • SEO strategies in logistics are changing fast with AI and shifting consumer behavior.
    • Carriers and shippers are feeling the pressure of an uncertain second half of 2025.
    • Market moves today will set the tone for 2026 freight demand and technology adoption.


    LINKS:

    • Grace’s Linktree
    • FreightGames.io
    • "Flexport Tycoon"
    • LinkedIn post on Instagram SEO
    • Cloudflare fighting against the LLM bots


    WATCH THE FULL EPISODE HERE

    Feedback? Ideas for a future episode? Shoot us a text here to let us know.

    -----------------------------------------

    THANK YOU TO OUR SPONSORS!

    Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.


    Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.


    CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.


    Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    Show More Show Less
    39 mins
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