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Everything is Logistics

Everything is Logistics

By: Blythe (Brumleve) Milligan
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Everything is Logistics is a show for the freight-curious, the supply chain nerds, and the people who know “it’s complicated” is usually where the best story starts.


Hosted by Blythe Brumleve Milligan, the show explores how your favorite stuff, food, freight, and people move from point A to B, and why those systems matter more than most people realize.


Topics include freight, logistics, transportation, maritime, warehousing, intermodal, trucking, logistics technology, and the attention economy.


With more than 132k downloads and ranked in the top 5% of podcasts across all industries, Everything is Logistics helps you stay curious and become a sharper thinker in freight.

© 2026 Brumleve Brands, LLC Economics Management Management & Leadership
Episodes
  • The Freight Agent Questions That Costs People the Most

    The Freight Agent Questions That Costs People the Most
    Jul 28 2026

    Choosing the right freight agency can make or break your business. So when a post on Linkedin went semi-viral about the top freight agent programs in the country, your girl had to share what she's learned from years of interviewing freight agents and the execs that run these programs.

    • Check out our full episode library on how to choose a freight agent program in 2026 and beyond
    • The LinkedIn post that started the conversation


    Watch this episode on YouTube


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    THANK YOU TO OUR SPONSORS!

    SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.


    CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.


    Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    Show More Show Less
    28 mins
  • Freight Friends: EDI Fees, AI Hype vs. Reality, and Toto's Ceramics That Secretly Power Chip Manufacturing

    Freight Friends: EDI Fees, AI Hype vs. Reality, and Toto's Ceramics That Secretly Power Chip Manufacturing
    Jul 21 2026
    Most EDI contracts never get shopped, and legacy providers price like they know it. Grace Sharkey walks through what that actually looks like on an invoice: a few thousand a month for the service, then a separate managed fee to make sure the service does not break. Orderful just raised $35 million to go after that second line item.We also cover what eight freight tech vendors are really building with AI, why nobody has this figured out yet, and how a Japanese toilet maker ended up inside the AI chip supply chain.In this episode:Why eight freight tech vendors are all pointing AI at boring, repetitive workflows instead of agent demosThe question every buyer now asks before a purchase: did you try building this yourself firstWhat Grace learned building her own lead follow-up droid, including the data mistake that broke itWhy hourly billing breaks down when execution gets cheap and judgment becomes the productHow legacy EDI pricing works: per transaction fees, managed service fees, and chargebacksInside Orderful's $35 million round and the product built to attack the managed services lineThe Every Man Jack migration: 57 trading partners in six monthsHow a Japanese toilet maker became a critical supplier in AI chip manufacturingSeven shipping containers lost when an Antarctic ice shelf calved into the seaSri Lanka's tea and cinnamon trade, and why most of its port activity is transshipmentTime Stamps: 02:33 Presented by SPI Logistics04:52 The CargoRex AI use cases guide, and what eight vendors are actually building51:40 Orderful raises $35 million, and how EDI pricing really works01:16:04 Hidden supply chain: a Japanese toilet maker inside the AI chip trade01:50:49 Favorite freight marketing: 250th anniversary fleet wraps and tall ships02:03:30 Source to Porch: containers lost off an Antarctic ice shelf, then Sri LankaLinks and resources:Connect with Grace on LinkedinGrace’s work at OrderfulCargoRex AI Use Cases in Logistics GuideSolo EiL episode with Blythe’s opinion on AI in Logistics‘The Two Clocks’ article Grace mentionedOrderful’s Every Man Jack case studyJapan’s ceramic companies critical in AI supply chainMack Trucks’ America250 DesignDOT Grand Canyon RailBNSF America250 WrapNorfolk Southern’s Liberty Bell wrapTall Ships tour for America250Tall Ships in a storm that looks like the oil paintingsAntarctica station where containers floated awayCATA - Ceylon Artisanal Tea AssociationDonate to Sisters of Sri Lanka via Maersk’s Head of Trade and Customs, Janet Labuda, by sending a check to Janet’s address at: 6060 Trotters Point Ln. Gainesville, VA 20155 Watch this episode on YouTube -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
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    2 hrs and 47 mins
  • How HeyBubba Is Building AI for Truckers and Carriers

    How HeyBubba Is Building AI for Truckers and Carriers
    Jul 14 2026

    In this episode of Everything is Logistics, Blythe talks with Tapan Chadhar, CEO of Hey Bubba, about how voice AI is being built specifically for fleets, truckers, and carriers.

    Hey Bubba acts as an AI brain for trucking companies. It sits on top of TMS, email, phone calls, telematics, load boards, and driver communication tools to help fleets book freight, negotiate loads, talk to brokers, update drivers, and manage daily operations.

    They cover:

    • Why Hey Bubba was built specifically for fleets and owner-operators
    • How voice AI changes the way drivers interact with trucking technology
    • Why email is still the operating system for many small carriers
    • How Bubba can help search load boards, call brokers, and negotiate freight
    • How driver workflows can move from screens and typing to voice conversations
    • Why access to clean operational data matters for larger fleets
    • How carriers should think about AI adoption without overcomplicating it

    This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.

    Read the full guide here:
    https://cargorex.io/research/ai-use-cases-in-logistics/


    LINKS:

    Hey Bubba:
    https://baba.ai

    CargoRex AI Use Cases in Logistics Guide:
    https://cargorex.io/research/ai-use-cases-in-logistics/

    -----------------------------------------

    THANK YOU TO OUR SPONSORS!

    SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.


    CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.


    Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

    Show More Show Less
    32 mins
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