Lori Turner-Wilson discusses her book “The B2B Marketing Revolution,” and ways that B2B businesses can transform their marketing efforts and drive growth. Lori is the founder and CEO of Red Rover Company, a firm that specializes in transforming B2B marketing from a cost center into a predictable growth engine. Listen for three action items you can use today.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management

Wendy Lipton-Dibner talks about her book “What Matters Matters Most” where she reveals how measuring impact boosts engagement, loyalty, and revenue across industries. Wendy is the President and CEO of Professional Impact and a recognized authority in boosting organizational development through real-world impact. Listen for three action items you can use today.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management

Glen Wood discusses the need for workplace reform around parental leave and caregiver rights. Glen is the author of “Too Big To Care” and the founder of Glenwood Parental Rights, an initiative dedicated to advocating for workplace policies that support parents. Listen as we explore ways of empowering both employees and employers to build more inclusive, supportive workplaces for families.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management