Dans cet épisode, Axel Monsaingeon reçoit Maxime Legault, investisseur immobilier et fondateur de Virec, une entreprise spécialisée en intelligence artificielle et en analyse de données immobilières.

Ensemble, ils discutent de l'évolution du marché immobilier grâce à l'IA, de l'importance de transformer les données en intelligence de marché actionable et de la façon dont investisseurs, courtiers et équipes d'acquisition peuvent prendre de meilleures décisions grâce à des systèmes de données intelligents.

Maxime partage également son parcours d'investisseur, de son premier achat résidentiel jusqu'au développement d'outils d'intelligence immobilière capables d'identifier vendeurs actifs, acheteurs potentiels et opportunités cachées dans le marché.

Une conversation essentielle pour tous ceux qui veulent comprendre comment l'IA révolutionne l'immobilier commercial et multirésidentiel au Québec et ailleurs.

Sujets et horodatages

🏠 Débuter en investissement immobilier (00:01:51)

📈 Passer du résidentiel au multilogement (00:02:18)

🧠 Pourquoi l'information est devenue essentielle en immobilier (00:02:58)

🚗 Trouver des immeubles à vendre avant l'IA (00:05:34)

📊 Transformer des données en intelligence de marché (00:09:32)

🎯 Générer des leads immobiliers qualifiés (00:11:10)

🏢 Comment Virée aide courtiers et investisseurs (00:13:22)

🌎 Comparer les marchés Québec vs États-Unis (00:17:16)

🤖 L'impact réel de l'intelligence artificielle (00:22:05)

🚀 Démocratiser l'accès aux données immobilières (00:25:36)

💼 Construire un CRM immobilier intelligent (00:26:06)

🔎 Comment tester la plateforme Virée (00:28:00)

🔗 Connectez-vous avec Maxime Legault
🏢 VIREC: https://virec.ai/en/about/company

👤Suivez Axel Monsaingeon
💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/
📸 Instagram: https://www.instagram.com/axelmonsaingeon

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📊 Guides de marché, données et opportunités publicitaires: https://www.e5pace.com/

In this episode, Axel Monsaingeon sits down with Mark Sinnett, Executive Vice President and Head of Capital Markets at Avison Young in Quebec, to break down what is really happening in today's commercial real estate market.

If you are an investor trying to navigate uncertainty, this episode gives you the clarity and framework needed to make smarter decisions in today's market.

Topics

🏢 Office market reset and shifting demand (00:01:25)

📉 Why valuations now change in weeks, not months (00:02:22)

🧠 Looking beyond headlines to understand real trends (00:04:07)

🛍️ Retail's unexpected comeback and investor demand (00:05:35)

📊 Office opportunity and post-COVID right-sizing (00:07:23)

⏳ Why transactions now take 5 to 13 months (00:10:02)

💰 Price gaps between buyers and sellers explained (00:11:01)

🏘️ Population decline and its impact on real estate values (00:15:30)

⚠️ The hidden reality behind "affordable housing" (00:17:32)

🏙️ Inside the sale of Montreal's iconic La Cité complex (00:20:25)

🏗️ Industrial real estate and the new normal (00:25:19)

📉 Policy decisions shaping the market today (00:28:09)

🔗Connect with Mark Sinnett
💼 LinkedIn:https://www.linkedin.com/in/mark-sinnett/
🏢 AVISON YOUNG Canada: https://www.avisonyoung.ca/professionals?q=mark+sinnett

👤Follow Axel Monsaingeon
💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/
📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources
📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

In this episode, Axel sits down with Michael Broccolini to break down how one of Montreal's most influential real estate families evolved from building single homes to shaping entire skylines.

They dive into the realities of today's market, from rising interest rates and frozen condo launches to shifting immigration policies and their impact on housing demand. Michael shares how Broccolini is adapting its strategy by moving away from speculation, doubling down on rental housing, and expanding into new asset classes like self-storage, retail, and data centers.

This conversation offers a rare behind-the-scenes look at how top developers think in uncertain markets, how they manage risk at scale, and where the biggest opportunities lie over the next decade.

Topics and timestamps

🏗️ Origins of Broccolini and early growth (00:01:55)

📈 From homebuilding to large-scale development (00:02:43)

👷 Learning the business from construction sites (00:03:20)

🏙️ New Griffintown projects and urban densification (00:05:01)

⏳ Why real estate approvals and timelines are getting longer (00:06:21)

🇨🇦 Canada vs Ontario development challenges (00:06:44)

📉 Impact of interest rates and immigration on housing (00:07:17)

🏢 Why condo development has slowed dramatically (00:08:38)

🧠 The long-term thesis behind building in a down market (00:08:45)

🏭 Construction strategy and third-party development (00:10:31)

📦 Industrial real estate and the risks of building on spec (00:12:08)

🔄 Strategic shift toward rentals and diversification (00:14:24)

🛒 New retail strategy and grocery-anchored centers (00:15:04)

📦 Self-storage growth and partnership strategy (00:15:48)

⚡ Data centers and Quebec's power limitations (00:17:42)

💰 Raising $2B and scaling with institutional capital (00:21:09)

🚀 Vision to double the business and expand asset management (00:22:10)

🤝 Giving back and the responsibility of developers (00:22:47)

🔗Connect with Michael Broccolini

💼 LinkedIn: https://www.linkedin.com/in/michael-broccolini-68b86063/
🏢 BROCCOLINI: https://www.broccolini.com/fr

👤Follow Axel Monsaingeon
💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/
📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources
📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/