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Ask Aaron and EJ - The Brand and The Source

Ask Aaron and EJ - The Brand and The Source

By: Aaron Thigpen & Erik Johnson
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Straight talk on the culture of sport, athletic development and sports performance. For athletes, parents coaches, trainers and anyone enthusiastic about the current state of youth, high school and college sports.Aaron Thigpen & Erik Johnson
Episodes
  • Decline of Baseball in the West
    Feb 16 2026

    Explore the reasons behind the decline of West Coast college baseball. Learn why SEC and ACC programs now dominate and what it means for high school recruits.

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    27 mins
  • "The Process": An Action, Not a Label
    Jan 18 2026


    The first mistake people make is treating "the process" as a passive descriptor rather than an active verb. It’s easy to say, "We're in the process," but the critical question is: what are you doing?

    As the coaches point out, the process is about the concrete actions you take consistently. It's not a title you give your journey; it's the journey itself. The process demands intentional, intelligent work tailored to an individual's unique path.

    Ultimately, "the process" isn't something you just trust; it's something you build, live, and refine every single day. When backed by a clear plan and unwavering dedication, it stops being a catchphrase and becomes your roadmap to achieving your fullest potential.

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    13 mins
  • Its Not The Coach, Its You! Its Not You, Its the Coach! The Dynamic of Coach, Athlete & Parent
    Dec 25 2025

    In this two-part episode, Coach Aaron and Coach EJ explore the critical parent-coach-athlete dynamic in youth sports. They first analyze how parental actions and attitudes can either foster independence or create dependency, hindering an athlete's growth. The discussion then pivots to the coach's role, offering parents practical advice on vetting coaching styles and monitoring the relationship to ensure it's a positive and productive one. The core message is that a successful athletic experience relies on a triangular balance of trust, open communication, and allowing the athlete space to develop their own sense of accountability.

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    34 mins
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