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Episode VI: Branding cover art

Episode VI: Branding

By: NBA Entertainment, Pushkin Industries, Audible Originals
Narrated by: J.A. Adande, B.J. Armstrong
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  • Summary

  • In the 1990s, everyone wanted to “Be Like Mike.” How did Michael Jordan manage to turn his basketball success into a booming business way before big-money endorsement deals for athletes were really a thing? “Beyond the Last Dance” host J. A. Adande and co-host B.J. Armstrong explore these questions with Jordan’s long-time advisors, Curtis Polk and Estee Portnoy, and they play never-before-heard audio from the vaults.
    ©2020 NBA Entertainment (P)2020 NBA Entertainment
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Basketball
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.