Episode One Public Relations Origins: to Inform or Control?
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Episode One Public Relations Origins: to Inform or Control?
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About this listen
Amanda and Jennifer dive into their pasts in PR and marketing, including time in a well known front group from the tobacco industry. They then examine the origins of PR itself. Edward Bernays was the godfather of public relations. He was also the nephew of Sigmund Freud. They chart how his tactics based on the teachings of his uncle are used to influence and manipulate us today. Amanda then speaks to noted media critic Eric Alterman on the state of our information ecosystem and how misinformation impacts us all.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.