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Episode 46: Geoff & Justine Ross

Episode 46: Geoff & Justine Ross

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 Trailblazing business brains and childhood sweethearts Geoff and Justine Ross sold their premium vodka brand 42 Below to Bacardi for $138 million. Now they've swapped "wine and cheesing" in Auckland for running a 6500-hectare sheep and beef farm in Otago. The self-confessed environmental activists and passionate New Zealanders discuss why they took "the harder road", reaction to their Country Calendar appearance and why regenerative farming is much more than a "hippie crock of shit". Justine's memoir about swapping the city for the high country, Meet You at the Main Divide, is available now. You can read stories supporting this episode on stuff.co.nz. Need more great podcasts? Check out Stuff's full catalogue here. GET IN TOUCH Feedback? Got a guest you’d like Simon to talk to? We’re listening! Email us at generallyfamous@stuff.co.nz. CREDITS Host: Simon Bridges Producer: Jen Black Audio editing and mixing: John Ropiha Executive producer: Chris Reed Learn more about your ad choices. Visit megaphone.fm/adchoices

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.