Episode #2: Spring Sale Already?
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Episode #2: Spring Sale Already?
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About this listen
Join RippleEffect founder Ted Gibson and e-commerce expert Kate Birch as they unpack everything you need to know about Amazon's Spring Sale season. In this episode, they share key learnings from working with dozens of brands across multiple categories, discussing which products thrive during this promotional period and why timing is everything.
Ted and Kate break down the specific types of brands that benefit most from Spring promotions, analyse conversion patterns unique to this season, and offer actionable strategies to help you position your products for maximum visibility and sales. Whether you're a seasoned e-commerce veteran or new to seasonal promotional planning, this episode delivers practical insights to help your brand bloom this Spring.
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