This episode of the Necessary Disruptor Podcast features Stacey Ritter, CEO of Visit Lauderdale, discussing the importance of diversity, equity, and inclusion in destination stewardship. As a change agent, Ritter shares insights from her transition from politics to tourism, emphasizing her efforts to amplify diverse cultures and communities in Fort Lauderdale, driving both economic and cultural growth. The conversation covers strategic initiatives for multicultural marketing, fostering local partnerships, and counteracting negative messaging with inclusive branding. Ritter's leadership prioritizes authentic representation and community engagement, aiming to make Visit Lauderdale a welcoming destination for all. The episode also explores challenges faced by DMOs in addressing DEI and the critical role of bold, fearless leadership in shaping tourism strategies for a more inclusive future.

00:00 Welcome to the Necessary Disruptor Podcast

00:07 Introducing Stacey Ritter: A Beacon of Inclusivity in Tourism

02:17 Stacey Ritter's Journey from Politics to Tourism Leadership

04:23 Embracing Diversity, Equity, and Inclusion at Visit Lauderdale

06:35 Strategies for Promoting Multicultural Tourism and Community Engagement

15:03 The Impact of Leadership and Team Dynamics on Destination Stewardship

28:28 Future Initiatives and the Importance of Inclusive Destination Marketing

33:44 Advice for Other Destinations on Prioritizing DEI in Tourism Strategies

42:52 Closing Thoughts and the Road Ahead

Website: www.visitlauderdale.com

LinkedIn: https://www.linkedin.com/in/stacy-ritter-10454917/

Instagram: https://www.instagram.com/visitlauderdale