Clay Moffat has spent over a decade mastering the real drivers of human behavior, from neuroscience and behavioral pattern recognition to persuasion and strategic communication. Author of The Trust Trap, Clay helps high-performing entrepreneurs, consultants, and executives recalibrate at the brain and body level, sharpen decision-making under pressure, and eliminate hidden patterns that quietly sabotage success. In this episode, he shares how to build authority, see opportunities faster, and create leverage that compounds.

Connect with Moffat:
LinkedIn: clay-moffat
Facebook: ClayMoffat1
YouTube: @ClayMoffat
Website: www.claymoffat.com

Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon.

Connect with Alex:
YouTube: / @eaotpodcast
Spotify: https://open.spotify.com/show/06QZEpv...
Instagram: / eaotpodcast
Twitter: https://x.com/EAOTpodcast
Facebook: / eaotpodcast
TikTok: / eaotpodcast

Intro Music Credit:
"Alone and Afraid" - SourBlood: Alone and Afraid Official Lyric Video
Spotify: https://open.spotify.com/artist/7FJVH...


#ClayMoffat #TheTrustTrap #BodyLanguage #Neuroscience #Entrepreneurship #HighPerformance #LeadershipDevelopment #BehavioralScience #CommunicationSkills #BusinessGrowth

Jason shares his revolutionary approach to managing personal and corporate brand digital narrative online—an approach he developed over 12 years from his own real-world challenges, from being known as a "cartoon blue dog" to being mistaken for a criminal. Jason has a unique gift for explaining the mind-bogglingly complex world of search and AI with simple, powerful analogies that will make you think, 'This is actually very simple!' You'll walk away with clear, actionable insights that will make you completely rethink your own online footprint and the massive opportunity you might be leaving on the table.

In This Episode (in a non-geeky way), You Will Learn:
- Why Your Brand Is What AI Says It Is: You'll learn why your brand is no longer just what you say about yourself, but what Google and AI Assistive Engines like ChatGPT say about you when you are not in the room. Jason breaks down the crucial concepts of the Brand SERP (your "Google Business Card") and the AI Résumé (the summary AI provides about you), showing you why these are the most critical touchpoints for closing a deal.

- The "Aha!" Moment: Algorithms Are Children: The core metaphor that makes it all click is that AI Assistive Engines Are Children. You'll understand why you don't try to trick algorithms; you have to patiently "teach" them with clear, consistent information. This simple shift in mindset is the key to preventing confusing and damaging Brand Hallucinations.

- How AI Actually Works: You'll get a clear picture of the mechanics behind AI as Jason demystifies SEO for the AI Era. It sounds geeky, but Jason makes it easy—the traditional Web Index (the database of web pages), fact-checking Knowledge Graphs (machine-readable encyclopedias), and conversational Large Language Models (LLMs) must all work in unison to generate a single, authoritative answer.

- The Power of an "Entity Home": Discover the actionable step you can take today: establishing an Entity Home. Jason explains why a page you control, like your "About Us" page, is the foundational piece for your entire digital brand—a tip that will have you rethinking your own website immediately.

- How to Build Algorithmic Trust: Learn the secret to building trust with machines through what Jason calls an Infinite Self-Confirming Loop of Corroboration. You'll get the simple but powerful strategy of ensuring all your digital assets consistently repeat the same core facts, a process that builds immense Algorithmic Confidence in your narrative.

- A Structured Path to Taking Control: You will walk away with a clear, three-phase plan for managing your brand with The Kalicube Process. Jason outlines the journey from Understandability (organizing your existing footprint) to Credibility (proving your expertise) and finally to Deliverability (becoming the solution AI recommends).

- Why Your Traditional SEO Isn't Enough: Find out why old-school SEO tactics are becoming obsolete. Jason explains that traditional strategies only feed the Web Index, and why a modern approach like Generative Engine Optimization (GEO) is essential to properly "educate" all three parts of the Algorithmic Trinity.

- A Real-World Story as Proof: The stakes of digital branding become incredibly clear when you hear Jason's story of being mistaken online for a criminal. It's a powerful example of Brand Ambiguity and proves just how vital proactive Online Reputation Management (ORM) is for anyone whose name is their business.

Connect with Jason:
LinkedIn: jasonmbarnard
YouTube: @jasonmbarnard
Facebook: jasonmartinbarnard
X.com: jasonmbarnard
Instagram: jasonmbarnard1
Website: www.jasonbarnard.com

Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged

Chris Gray is a consumer psychology expert, retail strategist, and marketing disruptor with over 30 years of experience transforming how brands connect with customers. Known as the "unfair advantage" for companies, Chris has helped global giants like Walmart, Coca-Cola, and Adidas crack the code of shopper behavior. His unique blend of academic expertise and real-world retail experience delivers breakthrough strategies that turn browsers into loyal buyers. A multi-time Effie Award winner and faculty member at the Path-to-Purchase Institute, Chris empowers businesses with actionable insights, customer-driven innovation, and powerful experiences that drive sales, engagement, and long-term brand loyalty.

Connect with Chris:

LinkedIn: drchris

Instagram: thebuycologist

Facebook: TheBuycologist

Website: www.thebuycologist.com

Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon.

Connect with Alex:
YouTube: / @eaotpodcast
Spotify: https://open.spotify.com/show/06QZEpv...
Instagram: / eaotpodcast
Twitter: https://x.com/EAOTpodcast
Facebook: / eaotpodcast
TikTok: / eaotpodcast

Intro Music Credit:
"Alone and Afraid" - SourBlood: Alone and Afraid Official Lyric Video
Spotify: https://open.spotify.com/artist/7FJVH...

#ChrisGray #ConsumerPsychology #ShopperMarketing #RetailStrategy #CustomerExperience #ConsumerBehavior #BrandLoyalty #CustomerEngagement
#MarketingStrategy #ShopperInsights #BusinessGrowth #InnovationInRetail
#PathToPurchase #SalesGrowth #RetailInnovation #BrandStrategy #MarketingExpert #OmnichannelMarketing #CustomerDriven #EAOTPodcast