In this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.

• The turning point in my career was realizing the importance of video strategy.
• Many creatives face the challenge of delivering content that doesn't meet client expectations.
• Understanding the audience is crucial for effective video marketing.
• Defining clear goals is essential for measuring success.
• Content must align with the audience's needs and the video's purpose.
• Distribution planning is often overlooked but vital for visibility.
• Optimization can significantly enhance video performance.
• Metrics should focus on meaningful data, not just vanity metrics.
• Production decisions should follow strategic planning.
• A strategic approach can transform video marketing outcomes.

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.

You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.

🎯 Key Takeaway: Diagnose the problem first — let the solution follow.

Grab your copy of Engage and access the Video Strategist Masterclass here:

👉 engagevideomarketing.com/book

👉 www.engagevideomarketing.com/vsm

Welcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more.

In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core reasons why most video business owners get stuck and, more importantly, what to do about it.

Key Takeaways:

Lack of Financial Mastery:

• Understanding the financial engine of your business is crucial for scaling.
• I shared a model with five core levers: leads, sales conversion rate, average dollar sale, repeat purchase rate, and profit margin.
• By focusing on these levers, you can stop guessing and start growing your business with confidence.

Inconsistent Revenue:

• The feast and famine cycle of income is a common issue.
• The secret to sustainable revenue is finding a hybrid model of project-based work and recurring revenue.
• I provided a thinking exercise to help you identify recurring revenue opportunities with your best clients.

Lack of Time and Focus:

• Delegating tasks and building systems are essential to avoid burnout and hit a ceiling.
• Tools like ChatGPT and Google Gemini can help streamline your workflow.
• It's important to have clarity on your business model and strategy for growth to effectively use these tools.

If these points resonate with you and you're looking for support to grow your business, I invite you to learn more about my newly launched one-to-one mentorship program. We'll work together to get clear on your numbers, structure your services and pricing, build out recurring offers, and set up systems to help you scale with confidence.

Visit engagevideomarketing.com/coaching/ to watch a short video, fill out the form, and let's jump on a clarity call to see if we're a good fit to work together.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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