Audience First: The Video Strategy Step Too Many Skip
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Audience First: The Video Strategy Step Too Many Skip
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About this listen
In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.
You’ll learn:
- Why vague targeting kills results
- How to map your audience using real insight
- And how empathy leads to more powerful, high-converting video content
🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.
Grab your copy of Engage or explore the full Video Strategist Masterclass at
👉 engagevideomarketing.com/book
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.