• Why AI and Automation Are Non-Negotiable For Expert Businesses — With Seb Brantigan
    Mar 7 2026
    In this episode, Nick James sits down with Seb Brantigan — Co-Founder of DBSS Digital and marketing automation expert managing over 12 million emails a year for his clients — to have the honest conversation about AI that most 'gurus' are too afraid to have. Seb reveals why AI calling is still falling short (and the WhatsApp automation strategy that's working right now instead), how his team built a complete event funnel in days instead of weeks and generated five figures in sales, and the one question every expert business owner needs to ask before touching any AI tool. From using AI to turn free event registrants into paying buyers before they even walk through the door, to the "bleeding neck" method for knowing exactly where to start — Seb shares the practical, no-nonsense truth about what AI can and can't do for your business right now. If you're a coach, consultant, or expert who knows AI is important but has no idea where to begin — or you've tried it and not seen results — this conversation will completely change how you look at it. VALUABLE RESOURCES 🔗 Connect with Seb on LinkedIn 🤖 Grab Seb's Free AI Marketing Templates & Campaigns
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    33 mins
  • How Laura Burton Made £149K in Year One Using LinkedIn (Without Posting Daily)
    Feb 28 2026
    In this episode, Nick James sits down with Laura Burton - aka "The Brutal Blonde" - to uncover exactly how she generated £149,000 in her first year on LinkedIn with less than 4,000 followers and without posting daily. Laura reveals why chasing likes and comments is actually preventing you from making sales, the exact posting formula that consistently fills her pipeline (3 content posts + 1 sales post per week), and why being in the DMs is more powerful than commenting for growth. From "poking the algorithm" with controversial polls to the simple shift that took her impressions from 2,000 to 60,000 in one weekend, Laura shares the brutal truth about what actually works on LinkedIn right now - and what you need to stop doing immediately. If you're a coach, consultant, or expert who's posting on LinkedIn but not seeing leads or sales, this conversation will completely change your approach to the platform. VALUABLE RESOURCES Connect with Laura on LinkedIn HOW TO SIGN HIGH TICKET CLIENTS ON LINKEDIN [Free Training From Laura]
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    31 mins
  • [Eddie Abbew] Why Half His 7.5M Followers HATE Him... And How That Made Him Famous
    Jan 23 2026
    In this raw and revealing conversation with Eddie Abbew, Nick James uncovers the controversial strategies behind building 7.5 million followers across social media. Eddie shares his unconventional approach to personal branding - deliberately polarising his audience, creating debate, and why trying to get everyone to like you is killing your growth. From eating raw meat on camera to screaming in supermarkets about ultra-processed foods, Eddie reveals how authenticity, controversy, and education combine to create viral content that gets massive engagement - even from people who fundamentally disagree with him. His daughter Selena convinced him to take his message online, and the results speak for themselves: millions of followers, life-changing transformations for his audience, and a platform that's disrupting the entire nutrition industry. Whether you're building a personal brand, trying to cut through the noise, or looking to scale your expert business through social media, Eddie's direct approach to content creation, handling criticism, and staying authentic whilst being polarising will transform how you think about building an audience. This is essential listening for anyone who wants to stand out in 2026. VALUABLE RESOURCES https://www.expertempires2026.com/jan-2026-ee https://bit.ly/7figcoachgroup https://www.expertempires.com/podcast/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    12 mins
  • AI Or Die: Why Your Business Can't Afford To Wait (With Matt Harmsworth)
    Jan 13 2026
    In this conversation with Matt Harmsworth, Nick James explores the AI revolution that's already transforming businesses - and why most business owners are getting it completely wrong. Matt, a former Hollywood film drone pilot turned AI consultant, recently blew away Nick's Top Level Mastermind with his presentation. In this episode, he reveals the uncomfortable truth: most business owners are throwing money at fancy AI tools but getting zero results because they're focusing on tactics instead of strategy. From ChatGPT becoming the new Google to creating AI avatars and automating low-level tasks, Matt breaks down exactly how to approach AI strategically. Nick shares the three specific ways he's using AI in Expert Empires right now - including creating copy, building video avatars, and automating calls - and Matt explains why you need to stop dipping your toes in and take this seriously before your competition leaves you behind. Whether you're just starting to explore AI or you're already using it in some areas, this episode will help you identify where the real opportunities are in your business. Matt's mantra says it all: "Don't dip your toes in this. Take it seriously." VALUABLE RESOURCES Take Matt's Free AI Assessment (30 questions): https://ai-or-die.co.uk https://ai-or-die.scoreapp.com/ Expert Empires Event (Matt will be speaking): https://www.expertempires2026.com/jan-2026-ee ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    36 mins
  • (Matt Hall) Why AI Means Personal Brand Is No Longer Optional
    Jan 11 2026
    Online business strategist Matt Hall reveals why AI has made personal brand absolutely essential, the truth about why most memberships fail, and how to build recurring revenue that doesn't feel like a hamster wheel. Plus: The "Spotlight Strategy" for getting visible in the right places and why health is your ultimate business leverage. VALUABLE RESOURCES ⁠⁠ ⁠https://www.expertempires2026.com/jan-2026-ee https://www.instagram.com/matthallofficial/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    32 mins
  • The Hidden Beliefs Sabotaging Your Success (And How To Change Them In Minutes)... [Dennis Richards]
    Oct 6 2025
    In this episode of Empire Builders, I sit down with Dennis Richards - a psychotherapist, coach, and retreat leader who specialises in helping business owners identify and transform the limiting beliefs that are holding them back. Dennis has run over 30 retreats in the last 10 years and works with experts, coaches, and entrepreneurs to uncover the deep-rooted wounds that prevent them from charging what they're worth, stepping up to bigger opportunities, and creating the life they truly want. This conversation gets personal... We dive into beliefs around money, worthiness, and the three core wounds that affect almost every business owner: "I'm not good enough", "I'm not perfect", and "I'm not worthy". In this episode, you'll discover: The simple exercise to reveal your hidden money beliefs (think about doubling your prices and notice what comes up) How to use your body as a tool to identify where limiting beliefs are stored The quantum regression technique Dennis uses to help people overcome phobias in 30 minutes Why beliefs in your personal life directly impact your business success (and vice versa) The balance between intention and attention - why therapy alone isn't enough How to run successful retreats (from someone who's done 30+) Where to download Dennis's free Belief Blueprint workbook with 10 steps to transform your beliefs Whether you're struggling with pricing, stepping up in your business, or just feel like something's holding you back, this episode will give you practical tools to identify and change those beliefs. Perfect for coaches, consultants, therapists, and expert business owners who know there's another level available to them. VALUABLE RESOURCES ⁠⁠ https://awakenyourinnerpower.com/belief-blueprint-nj https://www.youtube.com/@LightenUpCoaching https://awakenyourinnerpower.com/retreat ⁠https://www.expertempires.com⁠ ⁠https://bit.ly/7figcoachgroup⁠ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    27 mins
  • The $1 BILLION Vision Note: How Vishen Lakhiani Created Mindvalley from His Couch
    May 7 2025
    In this inspiring episode of Expert Empires, Nick James sits down with Vishen Lakhiani, founder of Mindvalley and headline speaker for Expert Empires 2025. Vishen shares the surprising story of how Mindvalley began as a side project selling meditation CDs and grew into a global personal development platform. Learn how a Jim Carrey-inspired vision exercise in 1995 set Vishen on a path to deliver "a billion dollars worth of value to the world," why his first three business ideas failed, and his counterintuitive approach to entrepreneurship: prioritising personal growth over profits. Vishen reveals the secret behind Mindvalley's successful membership model and offers powerful insights for experts and entrepreneurs on building a business that becomes a vehicle for massive personal development and global impact. Grab Your Ticket To Expert Empires To Learn From Vishen In Person -> https://www.expertempires.com/ee2025 VALUABLE RESOURCES https://www.expertempires.com/ee2025 https://www.expertempires.com https://bit.ly/7figcoachgroup https://www.expertempires.com/podcast/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    15 mins
  • The WhatsApp Breakthrough: Turn Cold Leads Into 10K Sales [With Paul Green]
    May 3 2025
    In this episode of Empire Builders, Nick James sits down with WhatsApp marketing specialist Paul Green to reveal the strategies that are transforming how experts connect with prospects. Discover why WhatsApp has become the essential communication tool for coaches, consultants and course creators who want faster response rates and higher conversions. Paul shares his remarkable journey from commercial airline pilot to marketing innovator, and reveals his simple yet powerful techniques for re-engaging cold leads – including the "90-second selfie method" that's generating £10K sales from a single message. You'll learn why traditional email follow-up is failing and how to leverage the personal nature of WhatsApp to build deeper connections with prospects. Don't miss the live demonstration where Nick implements one of Paul's strategies in real-time, plus access to Paul's complete WhatsApp Playbook featuring 12 proven campaigns that have generated over seven figures for his clients. Whether you're struggling with ghosted leads, slow sales cycles, or simply want to maximise your conversion rates, this episode delivers immediately actionable tactics to revolutionise your follow-up process. VALUABLE RESOURCES www.clientfunnels.co.uk/ee https://www.expertempires.com https://bit.ly/7figcoachgroup https://www.expertempires.com/podcast/ https://www.expertempires.com/ee2025 ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    32 mins