• #145 Collaboration, partnership & introvert friendly marketing with Sophy Dale
    Oct 29 2025

    It's a two episode week! I am excited to bring another interview with my good friend Sophy Dale to you. She is magical with words, but also incredible at finding introvert-friendly, sustainable ways to do business. Here is some of what we talked about:

    • How to build a network of kind, honest relationships that support your work
    • Why there are no black and white answers about social media
    • The power of story telling as a way to inspire and build trust

    Sophy Dale is a relationship marketing mentor, copywriter and an expert in storytelling, community-building and brand messaging. She works with small business owners around the world to help them to find a steady stream of referrals, recommendations and repeat business. She qualified as a Relational Dynamics Coach back in 2009 and has been working with service-based business owners - especially coaches, consultants, therapists and designers - since 2017.

    Find out more about Sophy's program Expand Your Ecosystem: https://sophydale.com/expand

    and here is my previous episode with Sophy: https://pinkwellstudio.com/2019/04/15/podcast-12-my-interview-with-sophy-dale-about-story-telling-as-a-powerful-tool-in-business/

    Thank you for listening!

    Love,

    Yarrow

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    41 mins
  • #144 Behind the scenes of my systems, software & automations
    Oct 27 2025

    Once a year I love to share a little check in on how I support my work flows, how I manage book keeping and client contracts, how I produce content and plan my year. I break it down into three simple steps and also share in detail exactly what software subscriptions I have right now.

    This is where you can get on the waitlist for ROOTED: https://pinkwellstudio.com/rooted/

    and here is more info about the tech support I offer: https://pinkwellstudio.com/magic/

    Thanks so much for listening!

    Love,

    Yarrow

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    18 mins
  • #144 Reframing our "mistakes" in business
    Oct 13 2025

    I really want to normalise conversations about business mistakes because un-shaming is hot and wonderful!

    In this solo episode, I share three stories about where I fumbled in my own business journey — and what it took to forgive myself and grow through it.

    I explore:

    • the times I didn’t protect my boundaries (and didn’t get paid enough)

    • how Instagram drained me more than it helped — until I shifted away

    • the cost of undervaluing my time

    I’m not sharing these as cautionary tales, but as invitations to reflect and be kinder to the version of you who was just trying their best.


    You're invited to join the ROOTED waitlist here: https://pinkwellstudio.com/rooted/

    and my free monthly Spark sessions over here: https://yarrow.substack.com/

    Thank you for listening!

    Love,

    Yarrow

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    19 mins
  • #143 How to Write Your Own Ethical Marketing Manifesto
    Oct 4 2025

    In this solo episode, I’m guiding you through how to create your own Ethical Marketing Manifesto — a personal compass for showing up in your work with more clarity, gentleness, and integrity.

    This isn’t about following a blue print or doing what I am doing, it’s about reconnecting with what’s true for you, noticing what feels off, and crafting your own language, pace, and way of inviting others into your world.

    I share the questions I ask myself, what values underpin my work, and how to write a manifesto that you’ll actually return to when things get overwhelming.

    You can sign up for the the ROOTED waitlist over here: https://pinkwellstudio.com/rooted/

    and join my newsletter & free monthly Spark sessions over here: https://yarrow.substack.com/

    Thanks for listening,

    Yarrow

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    20 mins
  • #142 How to start a podcast to tell stories & build community around your work
    Sep 15 2025

    It's time for an update (thanks to a wonderful listener question!) on the beautiful journey that is podcasting. In this episode I am sharing what you will need to get started, what my set up is, how I edit, how to create a great space for yourself and your guests and most importantly what I learned from nine years of hosting two podcasts.

    You can ask me a question over here: https://speakpipe.com/yarrowm

    this is the wonderful show about podcasting by Amelia that I mentioned: https://www.softersounds.studio/

    here is the sign up for the next fundraiser workshop: https://pinkwellstudio.com/fundraiser-workshops/

    and you can learn more about working with me over here: https://pinkwellstudio.com/

    Much love,

    Yarrow

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    33 mins
  • #141 Slow, steady and doable marketing with Amanda Laird
    Aug 21 2025

    This is a wonderful interview episode with Amanda of Slow & Stead - we talked about rebuilding in ways that feel true and doable, finding sustainable marketing strategies in times of huge upheaval and letting things be enough for once.

    Amanda Laird is a growth marketing and communications strategist, and founder of Slow & Steady where she works with solo, creative small business owners doing their own thing. She is the author of Heavy Flow: Breaking the Curse of Menstruation and was the host of the Heavy Flow Podcast from 2017-2020. Amanda lives in Toronto with her small family and her garden. http://slowandsteady.studio

    Sign up for the next fundraiser workshop over here: https://pinkwellstudio.com/fundraiser-workshops/

    and feel free to send me a voice note over here: https://www.speakpipe.com/yarrowm

    Thank you for listening!

    Love,

    Yarrow

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    57 mins
  • #140 Join me for a branding magic fundraiser workshop
    Aug 20 2025

    Feeling confused about branding, how it can help and where to get started? Then I would love to share some skills at my next fundraiser workshop with you! We'll gather money for the Middle Eastern Children's Alliance in Gaza and I'll demystify the process of refining your message, gathering inspiration, making a simple brand guide and creating graphics in Canva.

    You can sign up over here: https://pinkwellstudio.com/fundraiser-workshops/

    and here is the sign up for the next round of weekly Fall Blessings: https://glimmerportal.com/blessings/

    Hopefully see you soon!

    Love,

    Yarrow

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    11 mins
  • #139 Why it's so empowering to understand your numbers & conversion rates
    Aug 11 2025

    In this episode I am talking about an easily avoidable topic that can make a huge difference to your work and how you made decisions. I'll break down which numbers you ideally always want to be clear about and why and also share some ideas about creating a more creative and loving relationships with cash & numbers, even if this may never be perfect.

    Enjoy and feel free to book a call to discuss working together here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

    If you have a question, you can send me a voice note here: https://speakpipe.com/yarrowm

    Thanks for listening,

    Yarrow

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    23 mins