Most people don’t start a business because they love marketing. And yet, learning how to share your work is one of the most essential parts of building something sustainable.In this episode, I talk about the mindset shift from doing the work to also inviting people into it.

I share how marketing has looked in my own business over the years, why consistency matters more than chasing every platform, and how to think about conversion rates without taking them personally.We’ll also explore what a realistic marketing mix can look like, why many people give up too early, and how to approach marketing as a long-term relationship rather than a one-time effort.

You can join my newsletter to get the workbook and join my monthly sessions over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

Perfectionism can feel like care, integrity, and pride in our work. And in many ways, it is. But when you’re running a small, human business, the pressure to get everything “just right” can quietly hold you back from being visible, sharing your work, and earning a sustainable income.

In this episode, I explore the tenderness behind perfectionism and the real costs it can have. I talk about how wearing many hats can blur our sense of balance, why people often crave connection over polish, and how to make grounded decisions about where your time and energy actually matter.

I also share two simple questions I use to stay anchored in sustainability and value, plus real examples from my own podcasting practice where imperfection has been part of what made things work.If you’ve ever delayed sharing something because it didn’t feel ready, this one is for you.

You are welcome to book a feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

and you are welcome to join my newsletter over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

Summer can be a spacious, liminal season in many small businesses. For some, it’s quieter. For others, it’s full and abundant. Either way, it’s an invitation to think intentionally about how you want to move through the coming months.In this episode, I share how I’m preparing my own business for a slower, more spacious summer, including taking extended time off client work, setting boundaries, and working behind the scenes on creative projects.

We’ll explore how to recognise your seasonal patterns, support your income if needed, and make room for rest, experimentation, and long-term thinking.

If you are curious about working together, you can book a call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Sign up for my newsletter over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

In this episode, I’m exploring boundary-setting as an act of care not restriction. What if tending to your limits felt like taking your business to the spa?

I want to invite you to move away from rigid, fear-based ideas of boundaries and instead approach them as something nourishing, supportive, and even pleasurable.

I talk about:

• Why saying “no” can feel so hard, especially if you’re a kind, creative person
• The deeper fears behind people-pleasing, including wanting to be liked and worries about money
• The hidden costs of unclear boundaries (burnout, resentment, creative blocks, and client confusion)
• How setting boundaries supports not just me, but also my clients and my community
• The connection between resentment and feeling less creative
• What self-abandonment can look like in business (and how I’ve noticed it in myself)

You are welcome to join the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/

and you can get on my newsletter over here: https://pinkwellstudio.com/free/

Thanks for listening!

Love,

Yarrow

In this episode, I explore a question I’m hearing more and more from creative entrepreneurs: is social media still working for us?I share a bit about my own evolving relationship with platforms like Instagram, and offer a simple framework to help you reflect on whether social media is supporting your work, both as a marketing tool and as a space for genuine connection and creativity.

I also talk about the wider cultural shift away from constant visibility and toward slower, more intentional forms of sharing, as well as the impact of algorithm changes, increased advertising, and the growing pressure to produce content consistently.

Finally, I share a new social reading platform that I am curious about and have started a tiny grief reading club on, which you can find over here: https://fable.co/club/soft-grief-club-with-yarrow-magdalena-988793425951?referralID=4Hs7QKGEDkThis episode isn’t about leaving social media altogether. It’s about reclaiming choice, attention, and creative energy.

If you like, you can join the waitlist for Kind Marketing over here: https://pinkwellstudio.com/kindmarketingwaitlist/

Thanks for listening!

Love,

Yarrow

Search is changing rapidly in the age of AI, but that doesn’t mean SEO is disappearing. In many ways, it’s actually becoming more important.In this episode I explore how search behaviour is evolving as more people ask detailed questions through tools like ChatGPT and AI-enhanced search engines.

We talk about why long-form content such as blog posts and podcast episodes continues to be one of the most powerful ways for people to discover your work, especially compared with short-lived social media posts.

I also discuss accessibility, metadata, and how thoughtful website structure helps both humans and search engines understand your work.If you want your work to be discoverable for years rather than hours, investing in a good website and meaningful content is one of the most sustainable strategies available.

You are welcome to get on the waitlist for Kind Marketing here:

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow

In this episode I’m joined by coach, writer and community builder Anne-Marie Zanzal.Anne-Marie supports women who are questioning their sexuality or coming out later in life.

After coming out herself in midlife, she began building a business that helps others to explore identity, grief and transformation with support and community.We talk about the courage it takes to question the life you’re living, and how major identity shifts often come with grief, fear and growth. Anne-Marie shares how finding an online community changed her own journey and eventually led her to create courses, coaching programs and a podcast that now support others navigating similar transitions.We also explore the realities of building a values-aligned business, for example learning through trial and error, creating offerings that genuinely serve people, and finding sustainable ways to do meaningful work without following conventional business models.

Anne-Marie Zanzal is a coach, writer, and community builder who supports people—especially queer women coming out or re-orienting their lives later in life—as they navigate identity, change, and belonging with courage and compassion. An ordained minister and longtime meditation teacher, Anne-Marie brings a deeply human, non-hustle approach to personal growth rooted in self-kindness, shared common humanity, and mindful awareness. Through her courses, workshops, podcast, and online communities, she creates spaces where people can slow down, tell the truth, and reconnect with what actually matters. Her work gently challenges conditioning and “shoulds,” helping people build lives and relationships that feel authentic, sustainable, and alive.

Anne-Marie lives with her wife and family and believes that meaningful change—personal or professional—begins when we allow ourselves to be honest, tender, and fully present. https://annemariezanzal.com/ https://www.linkedin.com/in/annemariezanzal/ https://www.facebook.com/amzanzal https://www.instagram.com/annemariezanzalcoaching/ https://www.tiktok.com/@annemariezanzal?is_from_webapp=1&sender_device=pc https://www.youtube.com/@annemariezanzal

You are welcome to get on the waitlist for Kind Marketing here:

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thank you for listening!

Love,

Yarrow

Many small businesses struggle not because their work isn’t valuable, but because the pathways for people to buy are unclear.

In this episode I explore the systems that help money flow more easily through your business.We’ll talk about the idea of “no dead ends” in your marketing - this is making sure that wherever someone encounters your work, they understand the next step.I also share practical ways to simplify how people pay you, from transparent pricing and booking systems to clearer communication around timelines and processes.

Finally, we look at the internal systems that support your financial wellbeing: bookkeeping, separating business and personal finances, and developing a calm understanding of your numbers.Good systems don’t just help your business grow, they reduce anxiety and create space for more meaningful work.

You are welcome to get on the waitlist for Kind Marketing here:

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow