Connect with Reid 👇:

Website: https://www.reidtileston.com/

Amazon: https://amzn.to/3Rvn5L5

YouTube: https://www.youtube.com/@reidtileston

LinkedIn: https://www.linkedin.com/in/reidtileston/

X: https://x.com/ReidTileston

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Check Out Eden Group:

ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298

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Connect with Tyler 👇:

LinkedIn: https://www.linkedin.com/in/tylermayoras/

Websites: https://mannatreepartners.com/team/tyler-mayoras/

–

Check Out Eden Group:

ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298

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Timestamps

00:00 - Introduction

01:11 - Early Life and Career Beginnings

05:10 - Early Private Equity Deals: The Boca Burger Story

09:11 - Entering Health and Wellness Investing

17:05 - Common Mistakes When Scaling Companies

23:01 - Lessons from Investment Failures & Wins

27:18 - Good Product-Market Fit & Launching A CPG Brand

37:09 - Challenges and Opportunities in Cloud Kitchen

43:47 - Trends in Health & Nutrition

47:28 - Advice to Entrepreneurs & Where to Connect

Connect with Cory 👇:

Websites: https://industriousfrisco.com/ & https://atgfrisco.com/

Instagram:https://www.instagram.com/atgfrisco/

YouTube: https://www.youtube.com/@Industrious_frisco

–

Check Out Eden Group:

ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298

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00:00 - Introduction

01:07 - Cory’s Journey into Fitness

06:34 - Challenges of Transitioning Careers

11:28 - Starting CrossFit & Opening A Gym

16:18 - Growth and Challenges in the Gym Business

24:36 - Navigating Pricing & Business Mistakes

29:38 - Discovering ATG and Ben Patrick

38:33 - Introducing Industrious Fitness Model

47:28 - Marketing & Growth Challenges Today

52:40 - Future Plans & Growth Goals

Today, I am joined by Level 3 ATG coach Eric William.

Eric shares how the Athletics Truth Group (ATG) is rewriting the rules of strength and pain-free movement and reinventing the boutique fitness business model.

Join me as Eric explains the problems with the current fitness model and what coaches can do to create profitable, impactful businesses.

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Connect with Eric 👇:

Website: https://bulletproofmotion.com/

LinkedIn: https://www.linkedin.com/in/eric-williams-30167057/

Instagram:https://www.instagram.com/ericwilliams195/

YouTube: https://www.youtube.com/channel/UCxQn-ASNy5t0FOMSVIFhSYg

–

Check Out Eden Group:

ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298

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00:00 - Introduction

02:20 - Growing Up & Entering Fitness

08:31 - Headaches of The Gym Business

12:25 - ATG’s Vision

19:54 - ATG’s Value As A Brand

27:47 - ATG’s Value Proposition

36:28 - Mindset for Coaches & Trainers

41:28 - Future of Business Model

48:42 - Looking Ahead

Success is never smooth.

Brandon Kennington, founder of BlueKube, shares with me his journey of failure, reinvention, and innovation in product development.

From blowing his first $10K investment to building multi-million-dollar businesses, Brandon's story proves that learning from failure is crucial to catapulting you to stratospheric success.

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Connect with Brandon 👇:

Website: https://bluekube.com/

LinkedIn: https://www.linkedin.com/in/brandon-kennington-7392102/

Instagram:https://www.instagram.com/BlueKubeCo/

Facebook: https://www.facebook.com/BluekubeBrands/

X: https://x.com/bluekuber

–

Check Out Eden Group:

ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298

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00:00 - Introduction

00:54 - BlueKube

04:28 - Growing Up & Career Path

08:25 - Founding BlueKube

16:05 - Overcoming Failure & Trying Again

23:28 - Make The Numbers Work

27:11 - Product Development

31:01 - Marketing

38:55 - Enjoying The Process

43:16 - Future Of BlueKube

Connect with Bojan 👇:

Website:https://atgmacedonia.com/

Instagram:https://www.instagram.com/coachdikov/?hl=en

Facebook: https://www.facebook.com/bdikov/

X: https://x.com/CoachDikov

YouTube: https://www.youtube.com/@atg_macedonia

–

Check Out Eden Group:

ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298

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00:00 – Introduction

00:49 – Meeting Ben Patrick

07:07 – Making Fitness A Profession

12:45 – From Renting To Owning Your Own Space

19:28 – Business & Gym

28:17 – Rehab Through ATG

35:19 – Eric Williams & ATG Gyms

38:48 – Starting Your Own Gym

Greg Jones, owner of Gracie Barra Tacoma/ Bellevue/Marysville/Renton, shares his inspiring journey from bodybuilding and sports to eventually running successful gyms.

Greg's story is full of valuable insights for those interested in the intersection of fitness, BJJ, and entrepreneurship!

Enjoy!

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Connect with Greg HERE:

Website: https://graciebarratacoma.com/

Instagram: https://www.instagram.com/coachgregjones/

Facebook: https://www.facebook.com/coachgregjones44/

LinkedIn: https://www.linkedin.com/in/greg-jones-bb863441/

–

Check Out Eden Group:

ATG Coaching Link: https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link: https://atgequipment.com/?rfsn=8345628.c67298

—

Timestamps

00:00 – Introduction

01:07 – Getting Into Health & Wellness

08:04 – Returning to Seattle

15:25 – Running Gyms

21:33 – Rejoining Gracie Barra

30:37 – Biggest Chains In Brazilian Jiu-Jitsu

34:00 – Role Of AI & Marketing

43:01 – Growing The Business

55:32 – Role & Empowering Employees

58:00 – Vision For The Future

01:08:13 – What A Successful Gym Looks Like

Today, I am joined by Connor Clayton, an L2-certified coach in Ben Patrick's ATG "Knees Over Toes" program.

Connor shares his journey from ice hockey to competitive freestyle skiing and through various ACL injuries.

Learn how ATG helped him heal his knee and how he’s helping others through regenerative movement training.

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Connect with Connor HERE:

Website: https://www.thekneehaber.com/

In-person Coaching: https://www.thekneehaber.com/in-person-coaching

Instagram: https://www.instagram.com/thekneehaber/

–

Check Out Eden Group:

ATG Coaching Link: https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec

ATG Equipment Link: https://atgequipment.com/?rfsn=8345628.c67298

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00:00 – Introduction

00:47 – Young Athletic Journey

05:53 – Knee Injuries & ACL Tears

20:05 – Getting Into ATG

23:05 – Fourth ACL Tear

30:16 – Services & Line Skis

34:45 – Surprises As A Trainer

40:44 – Coaching Business

48:47 – Where To Connect