Transforming from "tax technician" to true key strategic partner is no longer optional.

In this episode of the Accountants Minute Podcast, Peter Towers unpacks the uncomfortable gap between what 75% of accountants think they deliver and what SMEs actually say in the Intuit QuickBooks SMB Navigator Report. You'll explore why so many firms are still seen as "transactional", how to test your own client perception with a simple three-option survey, and the practical steps to deepen Financial / Commercial / Management Accounting services so clients genuinely see you as their go-to advisor. Tune in and start shifting your firm's vote to "Key Strategic Partner".

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In this episode of Accountants Minute Podcast, Peter Towers unpacks why only 15% of SMEs currently see their accountant as a true Key Strategic Partner – and what you can do to change that. You'll discover how to reposition your firm from "tax return provider" to virtual CFO, delivering Financial / Commercial / Management Accounting advisory services that help SMEs survive, thrive, and scale up. Peter also shares practical insights on debtor management, cash flow, the innovation journey, and capital raising – and outlines how the ESS BIZTOOLS product packages (including a limited-time 75% Black Friday discount) can fast-track your road to advisory excellence.

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In this episode of the Accountants Minute Podcast, Peter Towers explores why so many SMEs are still failing – and how accountants, bookkeepers and advisors can change that story. Drawing on Michael Gerber's "Dreaming Room" concept, real client case studies and the ESS BIZTOOLS Starter Package, Peter shows you how to build systems, introduce virtual CFO-style support, and position your firm as the strategic partner SMEs desperately need to survive and grow.

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Turn "it's a buyer's market" on its head.

In this episode of Accountants Minute Podcast, Peter Towers shows how advisors can double an SME's sale value by planning early – embedding systems, documenting IP, driving weekly performance, building real business plans, and running annual valuations – so the multiple moves from "average" to outstanding. If you help clients prepare like a listed company, you don't just tidy up before sale – you create the premium. Listen now and learn how to lead, lift the multiple, and help your clients cash out stronger.

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Crowd-Sourced Funding (CSF) Equity Raising: a real, underused pathway for SMEs – and a powerful advisory opportunity for your firm.

In this episode of Accountants Minute Podcast, Peter Towers busts the myth that only unlisted public companies can raise via CSF, explains the ASIC-licensed intermediary model, and shows how accountants, bookkeepers and advisors can prepare SME clients to raise up to $5M without a prospectus. You'll learn where firms add the most value – investment-readiness (plans, budgets, cashflow forecasts, governance), crafting the CSF Offer Document, and converting post-raise support into ongoing Virtual CFO work.

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When smart corporate leaders buy small businesses, they often discover hidden gaps—pricing by margin instead of markup, giving credit too freely, weak debtor follow-ups, and zero cash-flow rhythm.

In this episode of Accountants Minute Podcast, Peter Towers unpacks a real case study and shows how accountants, bookkeepers, and advisors can step in as the strategic partner: install weekly performance reporting, set pricing correctly, tighten credit control, and guide buyers with ESS BIZTOOLS Buying a Business toolkit. Help clients survive the first 6–12 months—and build a business that lasts.

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In this episode of Accountants Minute Podcast, Peter Towers busts the myth that R&D is "only for engineers" and shows how accountants and bookkeepers can lead as the internal-audit partner—keeping evidence tight, forms right, and AusIndustry-ready. Learn how to spot eligible clients, ensuring at least $20,000 was spent on approved R&D work in the financial year being claimed, and turn refundable offsets for sub-$20m companies into real cash flow—opening pathways to ESIC, crowdfunding, and ongoing Virtual CFO work.

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Only 15% of SMEs see their accountant as a true strategic partner.

In this episode of Accountants Minute Podcast, Peter Towers unpacks why – spotlighting MYOB's findings on poor debtor practices (no credit vetting, weak follow-up, rising DSO) – and outlines how firms can flip the script. Learn practical, billable ways to implement robust debtor systems, set clear terms, use pre-due reminders, and track Debtors Days Outstanding monthly. Equip your team to lift cash flow for clients – and your positioning as their essential advisor.

You can also access our podcast on:

Amazon Music

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Audible

Spotify

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