This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

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DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR?

As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world.

But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand.

There are a few differences between PR and marketing, with no shortage of crossover between the two.

Understanding these differences will give you an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why.

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ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

1. From The Trenches
2. The Pay-off
3. Pocket PR Essentials
4. In The Arena

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up.

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What’s the real difference between your personal brand and your reputation - and why does it matter?

In this solo episode, Trevor cuts through the hype to break down why chasing a flashy personal brand without a foundation of reputation is a recipe for disaster. He unpacks:

• Why some people gain massive online followings but can’t sustain long-term influence
• The crucial distinction between personal brand (the story you tell the world) and reputation (the story others tell about you)
• How over-investing in branding before building credibility leads to “substance signal inversion”
• Why reputation is built on evidence, not spin, and why it always outlasts flashy marketing tricks
• Smart, actionable steps for strengthening your reputation and syncing it with your personal brand
• The power of earned authority and how to leverage third-party validation to amplify your message
• Why longevity, trust, and congruence make up the secret sauce for sustainable success

Whether you’re in the trenches of entrepreneurship or just starting to think strategically about your own professional presence, this episode delivers hard-won wisdom and practical insight on how to mesh brand and reputation for the long game.

Listen now and make sure your personal brand stands on the solid ground of real reputation.

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Connect with Trevor on LinkedIn

Subscribe to Earn the Right Substack

P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR ***

This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications.

Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy.

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EPISODE OVERVIEW:

Getting media coverage isn’t about clever subject lines or perfectly polished press releases.

It’s about becoming someone journalists trust.

In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source.

Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts.

In this episode, you’ll learn:

• What today’s shrinking, time-poor newsrooms mean for founders seeking coverage
• Why most pitches fail before they’re even opened
• How to bridge the “empathy gap” between experts and journalists
• The power of sharp, well-formed opinions in a sea of bland commentary
• Why relationships outperform mass pitching every time
• How to think in angles and trends, not product announcements
• Practical ways to become a trusted, repeat source, even without a PR team
• Where hybrid, niche and industry media create overlooked opportunity

Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time.

Connect with Hunter Stuart:

Find him on LinkedIn or at Big Game PR.

Tune in now and start earning your spot in the media!

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Connect with Trevor on LinkedIn

Subscribe to Earn the Right Substack

P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!