This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

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DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR?

As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world.

But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand.

There are a few differences between PR and marketing, with no shortage of crossover between the two.

Understanding these differences will give you an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why.

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ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

1. From The Trenches
2. The Pay-off
3. Pocket PR Essentials
4. In The Arena

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

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