In Episode 49 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Karen Jean-Francois, Analytics Manager at Cardlytics, where they discuss how people can craft the career they want in Data & Analytics, her humbling career journey so far and how she overcame imposter syndrome, which includes;

• Moving from the Caribbean to Paris to London
• Her struggles of living away from home & her family
• The transition from performing at the European Championships into the world of Data
• Why she hosts the Women In Data Podcast
• How she was awarded the 20 in Data & Technology 2020
• Why she struggled to find her place & voice
• The importance of role models and networking on her career
• How she joined Cardlytics as the only female in the team
• Why she had a huge case of Imposter Syndrome and how she overcame it
• How she realised it was all in her own mind
• Why it prevented her from being promoted despite knowing she was doing great work
• The importance of opening up about Imposter Syndrome
• Why company culture is so important to deal with Imposter Syndrome
• How to go from diagnosis to action (to start addressing the problem)
• The journey from introvert with imposter syndrome to winning industry awards and podcast host
• The technical V commercial debate
• How she almost quit Data & Analytics to become a pastry chef
• That she realized that she had so far let others decide what my career would look like
• The importance of owning your own career and defining what you want it to be
• Her top questions for crafting your career:

1. Where are you at today?
2. Where would you like to be and why?
3. What's stopping you from getting there?
4. How are you going to overcome these blockers?

In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes;

• The importance of data science in making better creative
• Why adopting the scientific methodology is crucial
• The tangible benefits of experimentation
• How to incorporate experimentation into an already hectic workload/schedule
• How focusing on the science methodology makes it easier to build data science teams
• The importance of optimizing creativity and what role data science plays in this
• How he built a successful team of 125 people
• The timescales to success
• Real-life success stories

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:

• What customer-centricity really means
• The shift from product-oriented strategies to a customer-centric strategy
• How to be truly customer-centric
• How to identify your best customers
• How to acquire, develop & retain customers
• How to build relationships with your customers
• The biggest mistakes organizations make that prevent them from being truly customer-centric
• Why is so much data collected by companies but unused
• The role of personalisation and experimentation
• How the pandemic has changed things in regards to customer valuations
• What drove him to write his book

In Episode 14 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nicola Askham, The Data Governance Coach, where they discuss why it's important to address the human side of Data Governance within an organization, which includes:

• Why Nicola started her own business
• The importance of helping your employees understand the value of data governance
• How organisations can train internally
• Why there has been a re-surgence in the world of data governance within the last 12 months
• The biggest challenges facing the Data Governance community
• How to instil cultural change around the importance of data governance
• The importance of keeping it simple

In Episode 15 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ian Thomas, Chief Data Officer at Credera, where they discuss how to drive cultural change within an organization to make it data-driven.

Ian provides great insight and tangible advice on how organizations can benefit from adopting a data-driven culture and how to achieve it successfully, which includes:

• What a data-driven cultural change means
• Why culture plays a crucial role in data-driven projects failing
• Who is responsible for leading cultural change
• The role humility plays in the journey to cultural transformation
• How to identify if your business is resistant to change
• The connection between data-driven cultural change and other cultural-workplace issues
• An example of the most successful cultural shift towards data

In Episode 16 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Paul Jones, Director of Data, Analytics & AI at Baringa Partners, where they discuss how to drive value through alternative perspectives within data management, which includes:

• How Data Management has evolved over the last 20 years
• Different perspectives of Data Management
• What kinds of value creation opportunities do these different perspectives open up
• The role of technology within Data Management
• Why having different perspectives can break down silo’s and improve collaboration
• The importance of jargon-busting and applying common sense to Data Management
• Whether these various perspectives on Data Management will help people get their heads around these concepts or make it more complicated
• What companies could do to simplify these ideas for people