Welcome to the very first episode of Don't Panic PPC, the podcast for anyone who's ever stared at a Google Ads account and quietly whispered "what is going on?"

We're Meriem, Veronica, and Thuha, three PPCers with more combined years in paid search than we'd like to admit, and in this episode we're doing what any self-respecting podcast does in episode one: talking about ourselves. But bear with us, because it's actually quite good.

We get into how we each stumbled, fell, or were gently nudged into PPC. Meriem applied to a newspaper ad that said "do you love the internet?" (yes, really). Veronica came to Brighton to improve her English and somehow ended up spending the next decade knee-deep in Google Ads. And Thuha, who has a maths degree just so you know, took a year out to become a maths teacher before realising she missed PPC more than she expected.

Along the way we chat about burnout, redundancy, the leap into freelancing, why asking for help is actually a superpower, and why the PPC community needs more women making noise in it. We also get briefly distracted by ChatGPT, Alexa, and whether AI is just a very eager people-pleaser. (It is.)

If you've ever felt like you're winging it in PPC, welcome. So are we. And as our tagline says, it always depends. That applies to Google Ads campaign strategy, and apparently, entire careers too.

Grab a coffee, a tea, a glass of wine, or whatever gets you through the day. We're really glad you're here.