Clarity is powerful—but it’s not enough. Knowing what you want is only the beginning. The real transformation happens when you change the way you live to match the future you're creating. In this bold and truth-telling episode, Ruth Soukup walks you through the exact mindset shifts and planning strategies that will help you move from reactive living to intentional action.

If you’ve ever found yourself stuck in the same place year after year, this episode will show you why—and exactly what to do to change it.

What You’ll Learn:

• Why clarity alone won’t change your life (and what will)
• How to stop living reactively and start living intentionally
• The difference between urgent tasks and important tasks (and why that distinction matters so much)
• How to rewire your habits using the Think Big, Plan Small framework
• Real success stories from women who made massive progress by planning differently
• How to prioritize your future self—starting now

Key Quotes:

• “Your current life is perfectly designed to give you your current results.”
• “You cannot create a new life using the old version of you.”
• “Urgent tasks scream the loudest—but important tasks change your life.”
• “Clarity is the starting point. Structure is what creates momentum.”
• “You don’t need more time. You need a better system.”

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You don’t need more motivation—you need a system that helps you finish what you start.

Get the coaching, confidence, and consistency to achieve your goals and create real momentum in your life—one 90-day sprint at a time.

You’ve done the work to get clear on what you want. Now it’s time to make it happen.

Flourish gives you the structure, support, and rhythm you need to stay consistent—so you can stop starting over and finally follow through on what matters most.

Join Flourish HERE.

Resources Mentioned:

Join me in Flourish HERE.

Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup

Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize.
In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen.

You’ve spent years showing up for everyone else—at work, at home, and in every corner of your life.

But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive.

It’s time to come back home to yourself—to remember your dreams, your spark, and your strength.

​And that’s exactly what these five days are for.

Join me to Ignite Your Best Year Yet HERE.

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We plan vacations with more thought and intention than we plan our lives—and then wonder why we feel stuck, burnt out, or unfulfilled. In this powerful episode, Ruth Soukup challenges you to finally ask the question most of us avoid: What do I actually want?

If you've been drifting, chasing "shoulds," or setting goals that never seem to stick, this episode will help you understand why—and how to change it. It’s not about hustle. It’s about clarity. And clarity changes everything.

What You’ll Learn:

• Why most people’s goals fail before they ever start
• How cultural conditioning disconnects women from their desires
• What distractions are costing you (and how to reclaim your focus)
• The #1 question that changed everything for Ruth
• A step-by-step process to finally gain clarity about your future
• How to stop drifting and start designing a life that lights you up

Key Quotes:

• “We plan vacations in more detail than we plan our lives.”
• “Obligation will never carry you through the hard parts.”
• “You can’t build a life you love if you don’t know what that life looks like.”
• “Distraction is the easiest way to avoid asking the hard questions.”
• “Clarity doesn’t come from thinking harder—it comes from getting honest.”

Resources Mentioned:

Join me to Ignite Your Best Year Yet HERE.

Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup

Join me LIVE for a powerful 5-Day Virtual Event designed to help you step into the best version of you. The life you want is actually so much closer than you realize.
In just 5 days, you'll map out a vision so clear you can feel it, then walk away with the plan in hand to actually make it happen.

You’ve spent years showing up for everyone else—at work, at home, and in every corner of your life.

But somewhere in the middle of all that doing, you forgot who you are, or what you want. You forgot what makes you come alive.

It’s time to come back home to yourself—to remember your dreams, your spark, and your strength.

​And that’s exactly what these five days are for.

Join me to Ignite Your Best Year Yet HERE.

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This isn’t your typical Thanksgiving gratitude episode. In one of her most honest and heartfelt episodes yet, Ruth Soukup reflects on the moments in her life and business that looked like colossal mistakes—but turned out to be the greatest teachers. From hitting rock bottom in her twenties, to quitting law school, to walking away from her successful blog brand, Ruth shares how failure, loss, and reinvention shaped who she is today.

You'll walk away with a fresh perspective on what it really means to be grateful—and a powerful reminder that sometimes the hardest things are the ones that matter most.

What You’ll Learn:

• Why your biggest failures might be your greatest gifts
• The power of letting go of identities that no longer fit
• What the Stockdale Paradox is—and why it matters for resilience
• How to reframe your "mistakes" as growth moments
• Why it's okay to quit, pivot, and evolve

Key Quotes:

• “There is always a way back.”
• “You don’t owe the world a version of yourself that no longer exists.”
• “Sometimes the most courageous thing you can do is let go of what was.”
• “You confront the brutal facts—and you never lose hope.”
• “Not the mistakes themselves, but what they taught me. That’s what I’m grateful for.”

Resources Mentioned:

Join me to Ignite Your Best Year Yet HERE.

Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup