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Do It My Way Podcast

Do It My Way Podcast

By: Deedra Determan
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About this listen

 DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Your Way. Your Rules. Your Results.

    Your Way. Your Rules. Your Results.
    Aug 14 2025
    Sometimes you've got to ditch the rules, rewrite the playbook and start to DO IT YOUR WAY! That's where I found myself after 10 years working in the corporate world. I was tired of working 8-5pm (really it was more like 7:30am-6:30pm) and having no control over my time. Even if I wrapped up for the day, I was expected to sit at my desk because that is what the leadership team did to set an example for the others.

    Over time, the stress of working so much and having two little kids got to me and eventually had me reevaluate what was important in my life. I decided there wasn't a boss in the world that would let me off work to go do all of the things I wanted to do when I wanted to do them so I became an entrepreneur. It's time you started to write your own rules. Want to work from 9-2pm every day? Do it! Give yourself permission to have different seasons in life. Sometimes you are working 12 hour days to launch and build a million dollar business. Other times, it's ok to take a sigh and make family a priority while revenue stays flat. Do what feels right to you!

    What if success wasn’t about climbing someone else’s ladder… but building your own?

    In this episode of the DO IT MY WAY podcast, we’re redefining what success really means—without the hustle guilt, the comparison trap, or the need for approval. You’ll hear the real talk every female founder needs: how to break the rules, trust your gut, and finally feel like enough, no matter what your revenue says.

    Because success isn’t a title. It’s doing life and business on your terms.
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    22 mins
  • Leading With Heart, Serving With Purpose — Heather Turner

    Leading With Heart, Serving With Purpose — Heather Turner
    Aug 7 2025

    Heather Turner is an entrepreneur, proud mom, and the Executive Director of CORE at the Oklahoma Department of Commerce. In this episode, Heather opens up about her deep love for productivity, which she defines not just as being busy, but as doing meaningful work that serves others. Raised with a strong work ethic and community spirit, Heather reflects on how her upbringing shaped her drive to contribute, whether through her leadership roles, community involvement, or time with her family. She talks candidly about what it means to be a working mom with purpose. From developing potential in her children to empowering teams professionally, Heather’s story is a testament to leading with heart, vision, and a whole lot of grit. This episode is a must-listen for anyone navigating motherhood, leadership, or living out their calling with intention.
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    58 mins
  • Don’t Let This Social Media Mistake Cost You Everything

    Don’t Let This Social Media Mistake Cost You Everything
    Jul 31 2025

    Imagine waking up tomorrow and TikTok is gone.
    Your Instagram account? Locked.
    100,000 followers… vanished.

    How would you reach your audience?
    Could you still sell your products or services?

    I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers off TikTok onto a podcast that lives on a website she owns. What if TikTok shut down tomorrow and she lost all of those followers?

    In this week’s podcast episode, I’m breaking down why you can’t rely on social media alone—and how to start moving your followers onto platforms you own like an email list or podcast.

    This is one of the most important shifts you can make to protect your business and future-proof your brand.

    I’ll share:

    • Why your follower count doesn’t mean much (yet)

    • How to get your audience off Instagram, TikTok & Facebook

    • Easy ways to grow your email list starting today

    • How I’ve seen creators lose everything overnight

    If you’ve been putting this off, you can’t afford to miss this one.

    Because at the end of the day…
    Likes don’t pay the bills—emails do.
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    18 mins
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