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Demo To Dollars

Demo To Dollars

By: Ed Mathews
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About this listen

Demo to Dollars is your go-to podcast for real-world, how-to strategies for flipping houses, delivered in fast, focused, no-fluff episodes you can actually use.


Hosted by Ed Mathews, real estate investor and founder of Clark St Investors Academy, this show cuts through the noise to give you the exact tactics Ed and his team use in their flipping business every day.


No theories. No hype.


Just practical lessons to help you find deals, estimate rehabs, raise capital, and close flips like a pro.


Whether you’re working a full-time job, starting from scratch, or scaling your operation, each episode gives you one actionable insight to move your business forward in 5 minutes or less.


Think of it as your daily blueprint for building wealth, one flip at a time.

© 2025 Clark St Holdings LLC
Economics Personal Finance
Episodes
  • What happens in the first 60 seconds after a lead arrives?
    Aug 27 2025

    Send us a text

    The biggest leak in most investors' funnels is speed to lead, where slow response times turn hot prospects into ghosts. Ed Mathews shares the exact blueprint for the AI assistant system his team built to call leads in under 60 seconds, ask the right qualifying questions, and automatically book appointments.

    • 392% better chance of setting appointments when reaching leads in under one minute
    • Using local phone numbers per campaign dramatically improves answer rates
    • AI assistant "Maggie" follows a tight question script covering property basics, condition, motivation, and price
    • Automated follow-up system ensures no lead falls through the cracks with voicemails and texts
    • Six key metrics to track: contact time, connection rate, appointment set/show rate, offer rate, lead source ROI, and close rate
    • Implementation checklist: local phone setup, script creation, follow-up assets, CRM connection, hours/rules definition

    Text "speed" to get the complete playbook and call script from today's episode.


    Want to learn how to flip houses?

    CLICK HERE to learn more about our upcoming boot camp, Flipper Camp.

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    9 mins
  • Why Most Flippers Crash and Burn
    Aug 26 2025

    Send us a text

    Most new house flippers fail within 12 months because they approach flipping as a hobby instead of a business. This episode provides the blueprint for survival with 10 critical mistake patterns and their solutions to help you build a sustainable house flipping operation.

    • Mistake #1: No consistent deal flow - commit to three acquisition channels with weekly targets
    • Mistake #2: Buying bad deals - use the Safe Offer Cap formula (ARV minus fixed costs, rehab costs, and profit)
    • Mistake #3: Underestimating rehab costs - create detailed scope with line-item estimates plus 10-15% contingency
    • Mistake #4: Contractor chaos - require licenses, insurance, written scopes, milestone payments, and regular site visits
    • Mistake #5: Overspending on finishes - match neighborhood comps, not personal taste
    • Mistake #6: Ignoring permits and code - map required inspections before demo and budget the time
    • Mistake #7: Running out of cash - conservative ARV, full funding before closing, respect your Safe Offer Cap
    • Mistake #8: Death by the last 10% - run punch lists and pre-inspection walkthroughs
    • Mistake #9: Weak project management - clear work orders with deadlines and milestone-based payments
    • Mistake #10: Botching the exit - ensure property is clean, safe, fully functional before listing

    If this helped, follow the show, share it with a friend, and go make an offer today.


    Want to learn how to flip houses?

    CLICK HERE to learn more about our upcoming boot camp, Flipper Camp.

    Show More Show Less
    8 mins
  • Why Most Flippers Stay Stuck (And How You Can Break Free)
    Aug 25 2025

    Send us a text

    Transform your house flipping side hustle into a systematic business operation capable of handling 12+ deals per year. I break down the exact blueprint that took me from sporadic flipping to running a real estate machine, with practical systems you can implement immediately to save time and dramatically increase profits.

    • Create consistent deal flow through multiple channels including direct mail, realtor relationships, and targeted advertising
    • Secure financing sources before you need them so you never miss out on great opportunities
    • Standardize your renovation materials and finishes to save approximately $5,000 per house
    • Build a bench of backup contractors so your projects never stall when someone flakes
    • Implement proper project management systems to keep multiple flips on schedule simultaneously
    • Systemize your sales process with the same stagers, photographers and agents for faster closings

    If you're stuck on one or two flips a year, start with just one system – standardize your finishes. It feels like a small change but will put thousands back in your pocket and cut weeks off your timeline. Follow us wherever you get your podcasts so you never miss a show. Now get out there and get cracking!


    Want to learn how to flip houses?

    CLICK HERE to learn more about our upcoming boot camp, Flipper Camp.

    Show More Show Less
    7 mins
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