In this video, I break down why the GAP x KATSEYE Denim ad connects more effectively with audiences compared to the Sydney Sweeney x American Eagle campaign using research from psychology and communication. Here are the links to the research referenced in this video. https://knowledge.wharton.upenn.edu/article/why-representation-matters-in-marketing https://www.amnh.org/exhibitions/darwin/evolution-today/social-darwinism https://www.researchgate.net/publication/260173746_Exploring_the_Boundaries_of_Nostalgic_Advertising_Effects_A_Consideration_of_Childhood_Brand_Exposure_and_Attachment_on_Consumers'_Responses_to_Nostalgia-Themed_Advertisements https://users.ssc.wisc.edu/~sorensen/papers/negative_publicity_2010.pdf https://www.nature.com/articles/s41599-024-02819-7

Why does the Monty Hall problem confuse so many people? In this video, we break down the psychology and math behind this famous probability puzzle. You’ll learn how base rate neglect causes most people to make the wrong choice, and why switching doors actually improves your odds.

Parasocial relationships are one-sided emotional connections where fans feel deeply connected to celebrities, influencers, or online personalities, despite never having met them. In this video, we explore the psychology behind parasocial interactions and what the consequences of them are.