This one’s a weird one! But it’s also going to elucidate a bunch of bewildering phrases that you might have noticed popping up in advertisements or in teens’ conversations. Adam Aleksic runs the incredibly popular TikTok/IG/YouTube account Etymology Nerd, where he breaks down how new phrases and memes travel across the internet. Today, we’re talking to him about the way these phrases also make their way into our spoken language — and how algorithms function as a new engine in language change. Like I said, it’s a weird one — but it’s also incredibly interesting.

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There aren’t many contemporary celebrities with images layered enough that I could talk about them all day. But Gwyneth? She’s one of them. She’s it. She’s never pretended to be “just like us,” which is part of what makes her beguiling — and infuriating. She knows exactly what she’s doing, and sometimes what she’s doing is trying to get a bunch of people to talk about jade eggs you put in your vagina. She’s a master marketer of self, a promoter of charlatans, and impossible to ignore. And I’m so thrilled to have Amy Odell, author of the new, impeccably reported Gwyneth biography, here to discuss all your excellent questions.

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Over on the newsletter, our book concierge threads — when people ask for specific book recommendations, and readers then offer their suggestions — regularly top 1500 comments. We wanted to bring the same energy to the podcast, and Maris Kreizman, author of The Maris Review and I Want To Burn This Place Down, reads more (and more widely) than anyone else I know. I promise: you’ll leave this episode with a new pile of books you want to read immediately. (And honestly, that’s the Back to School Adult Energy I crave).

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Texas Culture is at least a dozen cultures smashed into one enormous state — with a whopping 254 counties, four sprawling metro areas, 1255 miles of border with Mexico, the best breakfast item in the United States (fight me) and the best grocery store chain (fight me again). I needed a co-host who was up to the task — and, like all of our other regional-specific episodes, loves the place they’re from intensely… but is also willing to interrogate its mess. I needed longtime friend of the pod (and San Antonio native) Sam Sanders. In this ep, we go deep into so many corners of Texas Culture — and talk about what people who’ve never lived there just don’t *get.* It’s wonky and delightful, a perfect Culture Study combo.

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I first read about Cara Meredith’s book on evangelical church camp over at Kristin Kobes Du Mez’s newsletter, and as soon as I saw “cry night” in the subtitle, I knew any conversation with her was gonna be a real one. Put differently, I knew she was ready to talk about what drew people to these camps — but also how they worked to deftly manipulate the young people who attended them. I went to church camp for a decade. I was a counselor for several years. I cried on cry night; I watched bad skits; I highlighted the crap out of my Youth Bible — and I adored it. But I also internalized a lot of contradictory and harmful messages, and felt weird about some of the ways we were counseling young kids.

Cara and I process all of that in this episode — and also answer a bunch of your complicated questions. And as always with these episodes, we’re working hard to make the episode accessible to people outside of the culture (or who find it weird, which, real talk, it is) while also going deep into the weeds. I’m so eager for your thoughts.

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When your family is from a place with a distinctive, often-mockable accent, and you don’t have that accent but can (and do) readily fall into it as soon as you get around anyone who does their vowels like a Minnesotan, you learn to love accents. And then, as soon as you take any class (or read any text) in the anthropology/sociology/cultural analysis realm, you start thinking about accents as signifiers: of place, of race, of social status, of education, of insider/outsider status… the meanings feel endless.

I’m SO thrilled to have Dr. Nicole Holliday on this week’s episode to go deep and nerdy on all of your very complicated (or, sometimes, deceptively simple) questions about accents — most of them American, but we’ve got a few Canadian questions in there, too. And I can pretty much guarantee: you’re going to absolutely devour this episode. It’s the platonic ideal of a Culture Study ep, and I can’t wait to discuss it.

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When I first heard about Hannah Zeavin’s new book, Mother Media: Hot and Cool Parenting in the Twentieth Century, I knew it Culture Study material. Historicizing the intersection between tech and motherhood (and how surveillance affects mothers and changes parenting norms which leads to more surveillance)… that’s some Culture Study s**t. I’m thrilled that Hannah Zeavin — whose work so compellingly crosses the lines of media history and history of psychology — agreed to come on the pod (and that she was such a dynamic and engaging co-host).

If you’re skeeved out by breastfeeding discourse, if you’ve ever been a childcare provider (for your own children or others’) and resent the threat of cameras, if you feel so deeply ambivalent about the nanny cam… this episode will take you to places that make all of this surveillance “make sense” (which is very different from making it feel better). I can’t wait for your thoughts on this one.

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This is an audience of people who love books — and people who have thoughts about the culture around books. Book clubs, BookTok, the popularization of book genres, special editions, the way other people talk about us reading — there’s endless fodder for discussion and analysis. I’m thrilled to have Alyssa Morris, one of the sharpest observers of contemporary book culture, back on the pod to answer all of your questions about very of-this-moment trends (and give some very good advice on how to keep your book club thriving). This one’s a juicy one (and yes I do talk mild s**t about Reese’s Book Club!!!)

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