This one’s a weird one! But it’s also going to elucidate a bunch of bewildering phrases that you might have noticed popping up in advertisements or in teens’ conversations. Adam Aleksic runs the incredibly popular TikTok/IG/YouTube account Etymology Nerd, where he breaks down how new phrases and memes travel across the internet. Today, we’re talking to him about the way these phrases also make their way into our spoken language — and how algorithms function as a new engine in language change. Like I said, it’s a weird one — but it’s also incredibly interesting.

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There aren’t many contemporary celebrities with images layered enough that I could talk about them all day. But Gwyneth? She’s one of them. She’s it. She’s never pretended to be “just like us,” which is part of what makes her beguiling — and infuriating. She knows exactly what she’s doing, and sometimes what she’s doing is trying to get a bunch of people to talk about jade eggs you put in your vagina. She’s a master marketer of self, a promoter of charlatans, and impossible to ignore. And I’m so thrilled to have Amy Odell, author of the new, impeccably reported Gwyneth biography, here to discuss all your excellent questions.

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Over on the newsletter, our book concierge threads — when people ask for specific book recommendations, and readers then offer their suggestions — regularly top 1500 comments. We wanted to bring the same energy to the podcast, and Maris Kreizman, author of The Maris Review and I Want To Burn This Place Down, reads more (and more widely) than anyone else I know. I promise: you’ll leave this episode with a new pile of books you want to read immediately. (And honestly, that’s the Back to School Adult Energy I crave).

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Join the ranks of paid subscribers and get bonus content, access to the discussion threads, ad-free episodes, and the knowledge that you're supporting an indie pod trying to make its way in the world. If you're already a subscriber-- thank you! Join us in the discussion thread for this episode! Got a question or idea for a future episode? Visit culturestudypod.substack.com