Want to grow your podcast and business using YouTube?
In this episode, I break down how to use YouTube strategically,cnot just for views, but to build an intentional, aligned presence that drives real results.
Visibility is key, but it's more important to use YouTube with intention to grow your podcast audience and see business growth. Learn how to turn YouTube visibility into deeper engagement and ultimately, business success. With these video marketing tips, you can get more clients and leads!

Timestamps

00:00 Intentional Visibility for Your Podcast

02:49 YouTube as a Business Ecosystem

06:04 YouTube's Role in the Content Funnel

08:51 Minimal Viable Video Strategies

11:46 Optimizing Your YouTube Content

15:08 Measuring Success on YouTube

Resources

If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at ⁠⁠⁠https://www.focusandbloomstudios.com/...⁠⁠⁠

Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.

Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠⁠⁠⁠

My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠⁠⁠

My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/...⁠⁠⁠

*Some of these are affiliate links in which I may receive a small commission from purchases made.

After the unexpected passing of my father, I share how a forced pause became an opportunity for clarity, self-inquiry, and creative redirection. I talk about the importance of honoring seasons of stillness, the parallels between endurance training and entrepreneurship, and how creators can learn to pause without guilt.

Time Stamps:

00:00 Defining the Creative Pause – why stepping back ≠ quitting

02:00 Grief, turning 40 & signing up for a marathon

05:00 Parallels between endurance sports & entrepreneurship (fuel, rest, analytics)

07:30Self-audit prompts to fight content-creator burnout

10:00How to pause without guilt & keep your podcast strategy on track

13:00Final reflections: protecting mental health while scaling your creative business

Resources

If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at ⁠⁠https://www.focusandbloomstudios.com/...⁠⁠

Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.

Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠⁠⁠

My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠⁠

My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/...⁠⁠

*Some of these are affiliate links in which I may receive a small commission from purchases made.

What if you’re not starting from scratch—just starting from experience?

As I say goodbye to my 30s, I’ve been thinking a lot about how photography shaped not only my career but my creative mindset. In this special episode, I reflect on what 20 years behind the camera taught me about podcasting—and why that foundation still supports everything I create today.

Whether you're pivoting creatively, embracing a new medium, or wondering if your past skills still matter… this episode is for you. Spoiler: They do.

Time Stamps:

00:00 Reflecting on a Creative Journey

03:05 Lessons from Photography to Podcasting

05:59 Embracing Imperfection in Creation

09:10 Understanding Your Audience

11:59 The Evolution of Creative Goals

15:08 Crafting Consistency Over Frequency

18:01 Building on Past Experiences

If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at ⁠https://www.focusandbloomstudios.com/...⁠

Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.

Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠⁠

My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠

My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠https://www.focusandbloomstudios.com/...⁠

*Some of these are affiliate links in which I may receive a small commission from purchases made.

Your voice is more than sound—it's your creative strategy.In this episode of Creative Made, I’m sharing how to harness your voice as your most powerful content tool. Whether you’re podcasting, creating Reels, or building a YouTube presence, your voice shapes how you create, connect, and convert.

00:00 - Intro - Your Voice is More Than a Sound

00:19 - Create with Authenticity

03:19 - Define Your Voice Anchors

04:37 - Use Your Voice to Connect Across Platforms

09:30 - Create With Intention, Not Just Hustle

12:21 - Use Your Voice for Strategic Conversion

14:50 - Nurture Relationships After the Sale

15:07 - Your Voice is Your Strategy

If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at https://www.focusandbloomstudios.com/...

Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.

Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠

My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠

My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠https://www.focusandbloomstudios.com/...

*Some of these are affiliate links in which I may receive a small commission from purchases made.

What if success didn’t mean checking off someone else’s boxes? In this episode, we explore what it means to design a life that’s joyful, intentional, and completely your own.In this episode of Creative Made, I sat down with Paulette Erato—podcaster, author, and founder of the Latinas in Podcasting Summit—while we were both in Chicago for Podcast Movement. Paulette shares her journey as a child-free Latina, the cultural expectations she’s unlearning, and how she’s building a community rooted in support instead of gatekeeping. We talked about redefining success, the beauty of being a creative problem-solver, and why sometimes, just showing up and pressing record is the biggest win of all.Connect with Paulette:https://pauletteerato.com/Learn more about Latinas in Podcasting:https://www.latinasinpodcasting.com/Time Stamps00:00 Celebrating Latina Voices in Podcasting02:59 Empowering Child-Free Perspectives06:02 Redefining Success and Happiness08:56 The Importance of Community11:57 Creating the Latinas in Podcasting Summit15:06 Building a Supportive Network18:00 The Future of Latinas in Podcasting20:48 Celebrating Heritage and Identity

If you’ve ever felt stuck, out of sync with your content, or unsure if it’s time to pivot, this episode is for you. I’m sharing the real reason I ended my first podcast, Focus & Bloom. It wasn’t an easy decision—I poured years into that show—but I realized it was no longer aligned with where I was heading. In this behind-the-scenes episode, I talk about what led to that decision, the biggest lessons I learned along the way, and why Creative Made is a completely new direction built with intention. If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at focusandbloomstudios.comHola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠https://www.focusandbloomstudios.com/toolsandresources⁠⁠⁠*Some of these are affiliate links in which I may receive a small commission from purchases made.

Are downloads the key to podcast success in 2025—or is it something deeper? In this episode of Creative Made, I break down what truly matters for podcasters today, including insights from Podcast Movement Evolutions and the latest on YouTube’s role in podcasting.After attending Podcast Movement Evolutions, I share two takeaways: podcast metrics are still messy, and YouTube is growing—but video isn’t a must for everyone. Whether you're audio-first or exploring video, the goal is the same: create mindfully, stay aligned, and build a show that works for you.

Hola, I’m Yesenia.

I’m a photographer turned Video Podcast Strategist and coach.

I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.

Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:

⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠

My Favorite Podcast, Video, and Photo Gear for Content Creation*

⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠

My Favorite Tools & Resources for Entrepreneurs*

⁠⁠⁠https://www.focusandbloomstudios.com/toolsandresources⁠⁠⁠

*Some of these are affiliate links in which I may receive a small commission from purchases made.

Feeling stuck between your creative vision and the pressure of analytics? In this episode of Creative Made, I break down how to develop a mindful content strategy that honors both your creativity and the data. Discover practical tips to align your content with your goals, avoid burnout, and make analytics work for you—not against you. Whether you're a podcaster, YouTuber, or entrepreneur, this episode will help you create with purpose and confidence.

Hola, I’m Yesenia.

I’m a photographer turned Video Podcast Strategist and coach.

I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence.

Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:

⁠⁠https://www.focusandbloomstudios.com/⁠⁠

My Favorite Podcast, Video, and Photo Gear for Content Creation*

⁠⁠https://kit.co/focusandbloom⁠⁠

My Favorite Tools & Resources for Entrepreneurs*

⁠⁠https://www.focusandbloomstudios.com/toolsandresources⁠⁠

*Some of these are affiliate links in which I may receive a small commission from purchases made.