As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success...

In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from!

If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward!

DISCOVER:

1. How To Use Fan Data In Your Messaging

2. Why Simple Personalization Shows Fans You Know Them

3. How To Create Subject Lines And Questions That Spark Replies

4. Why Shouting Out Fans Matters (And How To Do It Well)

5. How Consistent Small Actions Compound Into Long Term Growth

6. What Separates Great Artists From The Rest

7. What Is The One Opinion That Should Drive Your Decisions

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?

Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why.

Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint.

And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first.

Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers)

How to apply this

candid conversation

We do this all the time, literally OFTEN because it's so easy to get distracted

different way of fighting shiny object syndrome

Will doing X distract us/get us closer from/to our bigger goal of Y

Ask circ of times he's helped an artist identify their constraints

not new ways to do x, why currently why y isn't working

when you live in your problems, you get blindness

how to look for the one big thing

sidequests and skills - the dirty secret of the fitness industry

attacking your goals head on

“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads...

In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!

If you’ve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!

DISCOVER:

1. Why We Don’t Recommend TikTok Ads For Testing

2. How Organic Content Sets The Foundation Before You Spend Money On Ads

3. What The Community Interaction Objective Is And How To Use It For Growth

4. When To Run Ads On Proven Viral Content To Build Audience

5. How TikTok’s Audience Growth And Retargeting Tools Work

6. What Changed With Retargeting on TikTok

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...

In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.

If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!

DISCOVER:

1. How To Think About Growing Your Streaming Numbers Using Digital Marketing

2. Why Streaming Might Not Be Your First Roadblock and How To Find What Is

3. What To Focus On If You're Aiming For Chart Success With Your Releases

4. What Jonah Wishes Every Artist Knew About Music Marketing

5. Why "Direct To Fan" Is Becoming A Buzzword

6. How The Music Marketing Landscape Is Evolving And What To Prepare For Next

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Apply To Work With The IndieFounder Team

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?

In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!

If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!

DISCOVER:

1. How To Stay Authentic In Your Marketing And Still Get Results

2. What It Really Means To Engage With Fans Beyond Basic Interactions

3. Why Owning Your Data Matters And How To Build The Infrastructure To Do It

4. How Simple Marketing Systems Keep You From Running In Circles

5. What Prep Work You Need Before Marketing An Album Or Tour

6. How To Tie Fan Engagement Directly To Sales And Revenue

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Apply To Work With The IndieFounder Team

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.

In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away!

If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!

DISCOVER:

1. What The Three Ways To Grow Your Music Business Are And How To Use Them

2. Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans

3. How 20% of Your Customers Could Be Responsible for 80% of Your Income

4. What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved

5. Why Your Marketing Should Repel The Wrong People To Attract The Right Ones

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career...

In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!

If you’ve been wondering how to turn all that attention you’re getting into real revenue, this episode will give you offer ideas to get you started!

DISCOVER:

1. How To Create Offers That Feel Natural To You And Your Fans

2. Why Live Shows Are A Great Catalyst For Turning Fans Into Customers

3. What To Do After Viral Growth To Capture And Convert New Audiences

4. How To Use Tripwires To Get Your Fans To Buy

5. Why Building Simple Sales Systems Now Will Help As Your Audience Scales

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all!

In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn’t enough, and how to shift from content mode to offer mode without losing momentum!

If you've been putting off launching your first product or promotion because you're unsure if it’s “the right time,” this episode will give you the confidence and strategy to move it forward!

DISCOVER:

1. Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes

2. When To Start Planning Your First Call To Action Once Your Attention System Is Working

3. How To Set Expectations For Your First Offer (Or Your Next One)

4. What To Do When The Path To Monetization Feels Slow Or Painful

5. Why Taking Cues From Other Artists May Be Holding You Back

6. What Types Of Monetization Paths You Can Explore

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!