As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success...

In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from!

If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward!

DISCOVER:

1. How To Use Fan Data In Your Messaging

2. Why Simple Personalization Shows Fans You Know Them

3. How To Create Subject Lines And Questions That Spark Replies

4. Why Shouting Out Fans Matters (And How To Do It Well)

5. How Consistent Small Actions Compound Into Long Term Growth

6. What Separates Great Artists From The Rest

7. What Is The One Opinion That Should Drive Your Decisions

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?

Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why.

Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint.

And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first.

Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers)

How to apply this

candid conversation

We do this all the time, literally OFTEN because it's so easy to get distracted

different way of fighting shiny object syndrome

Will doing X distract us/get us closer from/to our bigger goal of Y

Ask circ of times he's helped an artist identify their constraints

not new ways to do x, why currently why y isn't working

when you live in your problems, you get blindness

how to look for the one big thing

sidequests and skills - the dirty secret of the fitness industry

attacking your goals head on

“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads...

In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!

If you’ve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!

DISCOVER:

1. Why We Don’t Recommend TikTok Ads For Testing

2. How Organic Content Sets The Foundation Before You Spend Money On Ads

3. What The Community Interaction Objective Is And How To Use It For Growth

4. When To Run Ads On Proven Viral Content To Build Audience

5. How TikTok’s Audience Growth And Retargeting Tools Work

6. What Changed With Retargeting on TikTok

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!