Is corporate sustainability mostly theater?

Sustainability expert Sarah Heaney joins us to expose the uncomfortable truths behind greenwashing. From her research revealing that companies spend 500% more marketing their green efforts than implementing them, to her shocking McDonald's study findings, Sarah breaks down why authentic impact is so rare—and what gives her hope.

We explore the psychology of corporate leadership, real brand case studies, and discuss whether consumers or corporations should drive change. Sarah's journey from nutrition studies to fighting greenwashing via coffee farms and corporate consulting rooms offers both brutal honesty and surprising optimism.

Key Topics: Greenwashing detection, corporate ego, authentic storytelling, consumer responsibility, sustainability communication, brand authenticity, ESG reality check.

Guest: Sarah Heaney - Sustainability communication expert, former corporate consultant, and founder of Impact Food Brands.

Perfect for: Business leaders, sustainability professionals, conscious consumers, and anyone tired of corporate green theater.

In this episode of Create What Matters, hosts Ale and Leti sit down with Scott Paterson, a creative leader with 30 years of experience helping organizations design new ways to solve city challenges. Scott, founder of Adventure Ventures, former IDEO, and consultant for governments and startups worldwide, shares his unique perspective on impact beyond profit.

From his work with Singapore's Ministry of Manpower to creating the "Department of Doing" in Gainesville, Scott reveals how design thinking can transform the often opaque world of government and public service. He discusses the three types of innovation, the importance of systemic thinking, and why being a "reluctant optimist" is essential for anyone wanting to create meaningful change.

The conversation explores the intersection of design, economics, and law in creating sustainable urban solutions, the value of curiosity and critical thinking in uncertain times, and practical advice for young people seeking to make a difference beyond traditional career paths. Scott also shares insights from his podcast "Possibility Hours" and his essay "Seeing Upside Down and Around Corners," offering a fresh perspective on how to spot opportunities where others see only problems.

Whether you're interested in urban planning, design thinking, social innovation, or simply want to understand how to create impact in complex systems, this episode offers valuable insights for anyone looking to design a better future.

¿Y si te dijéramos que una cena puede cambiar 1200 vidas?

En esta edición de Impact Beyond Profit, Alexandra Maldonado nos demuestra el poder transformador de seguir tu propósito sin límites.

Cuando encontró su misión en un terminal de buses lleno de refugiados venezolanos, no sabía que esa arepa compartida se convertiría en una revolución silenciosa de amor y esperanza.

Esta es la historia de:

✨ Cómo $150 pueden reescribir el futuro de una familia completa

✨ El grafiti de "más amor" que se volvió filosofía de vida

✨ Un "mapa invisible" que salva mujeres en rutas peligrosas

✨ La activista con una misión creando un efecto dominó de cambio y oportunidad para mujeres y familias migrantes venezolanas.

Las Reinas Pepiadas: de 10 mujeres a 1200 en 7 años. Prueba viviente de que cuando sigues tu propósito con determinación absoluta, el impacto se multiplica .

Una conversación que te hará repensar qué significa realmente vivir con propósito y te recordará que tú también tienes el poder de cambiar el mundo.

Porque el verdadero impacto comienza cuando decides que las vidas importan más que todo lo demás.