When’s the last time you really looked at what’s working (and what’s not) in your marketing?

This week on the Course Creation Incubator podcast, I’m diving into the five signs it’s time to take a closer look, and how a marketing audit can help you identify the leaks in your funnel, gaps in your messaging, and areas where your leads just aren’t connecting.

I’ll walk you through how to know if your content is still serving you (or just eating up ad spend), and how an audit might be exactly what you need to realign your offers and reconnect with your ideal students.

If you’ve been:

✔️ Spending money on ads or marketing without clear results

✔️ Seeing inconsistent or low-quality leads

✔️ Feeling like your funnel or messaging isn’t converting like it used to

✔️ Or simply wondering what your next move should be…

This episode is your starting point!

P.S. Stop guessing and start fixing. Our Digital Marketing Audit gives you a clear breakdown of what’s working, what’s not, and how to optimize for results. Book now (coursecreationboutique.com/audit/).

Lean Into the Niche — and Watch Your Audience Grow

In this week’s episode of the Course Creation Incubator, I’m tackling one of the most common fears course creators face: “Will anyone actually buy this?”

I’m breaking down how to turn a focused course topic into a thriving offer, and what it really takes to connect with the right people.

You’ll learn:

• Why niche offers often outperform general ones

• The signs that your niche is actually your superpower

• How to stop second-guessing and start standing out

• What I tell my clients when they think they’ve gone “too specific”

🎧 Hit play now and find out how to embrace your niche, and build a course people can’t wait to buy!

Is your email list just sitting there… waiting to hear from you?

This week on the Course Creation Incubator, I’m walking you through a simple, powerful new nurture strategy that helps you stay connected with your people, build trust over time, and gently guide them toward your offers.

You’ll learn:

✔️ Why a nurture plan is essential—even if you’ve got a great offer

✔️ The 4 must-have elements every great nurture strategy needs

✔️ Easy ideas for staying consistent (without burning out)

✔️ How to repurpose what you already have to create weekly content

🎧 Hit play now and learn how to nurture your audience in a way that feels natural, valuable, and effective.

P.S. Want to outsource your nurture plan and marketing? Our Done-for-You Services include content strategy, copy, and tech setup. Find out more and book a call here (coursecreationboutique.com/course).

What if your team could be more energized, more efficient—and more on board, without you doing more?

In this second part of our Reset series (inspired by Reset by Dan Heath), I’m sharing four ways to motivate and empower your people so you can move faster, communicate better, and scale your course business without burnout.

You’ll learn:

✔️ How to create momentum with a focused “burst” of work

✔️ Why “doing less and doing more” is your new leadership mantra

✔️A smarter way to tap into your team’s motivation

✔️What happens when you let people drive (and stop micromanaging)

🎧 Hit play now and learn how to lead, support, and reset your people—so you can get the most out of your course team (no matter the size).

P.S. Want high-touch support to reset your systems and build your course? Our Done-For-You Services give you expert guidance and real implementation help. Find out more and book a call here (coursecreationboutique.com/course).

What if you could pinpoint what’s really keeping you stuck—and finally move forward with your course or program?

This week on the Course Creation Incubator, I’m kicking off a two-part series inspired by Dan Heath’s book Reset: How to Change What’s Not Working. In this first episode, we’re focusing on how to find better leverage in your business and course creation—so you can get unstuck, maximize what you’re already doing, and move forward with clarity.

You’ll learn:

✔️ Why your “goal of the goal” might not be what you think it is

✔️ How to find and build on your bright spots

✔️How to identify and fix the biggest constraints slowing you down

✔️ Why mapping your system can reveal hidden bottlenecks

🎧 Hit play now and start resetting your approach with powerful, practical strategies.

If you feel stuck in your course business—or like you’re spinning your wheels—this episode is for you. Inspired by Dan Heath’s Reset, I break down four key elements that will help you maximize your efforts: clarifying your true goal, identifying what’s already working, targeting the biggest bottlenecks, and mapping your systems for efficiency. These insights will help you rethink what’s holding you back and get more out of everything you’re doing right now!

Want hands-on support to implement these ideas? Our Done-For-You Services (https://coursecreationboutique.com/course) Gives you custom, high-touch guidance through every step of your course creation and marketing. Find out more and book a call here. Let’s get you unstuck, together!

This week on the Course Creation Incubator, I share why your next online course sale doesn’t need to come from a brand-new lead. Instead, I break down how to sell smarter by re-engaging your most trusted audience—your past students and clients. Learn how to maximize existing relationships to grow revenue and impact, without burning out chasing cold traffic.

You’ll learn:

✔️ Why acquiring new students costs 5x–25x more than re-selling to existing ones

✔️ How to reduce marketing friction and make it easy for someone to say “yes” again

✔️ The power of return offers, grad rates, and peer energy

✔️ What to include in a refresher offer or returning student incentive

✔️ Ways to deepen results through group coaching or limited 1:1s

✔️ Why testimonials, case studies, and feedback loops are growth levers

▶️ Hit play now to reconnect with your best buyers and boost your revenue with ease.

Want to boost your course sales—without chasing cold leads or launching from scratch every time?

Our Done-For-You Services don’t just help you build an online course; we support you in growing your visibility and authority too. From crafting your course to creating a guesting strategy that gets you in front of the right audience, we walk you through every step. Find out more and book a call here (https://coursecreationboutique.com/course). Let’s grow your online course and your reach—together.

Think you need thousands of followers to launch your online course? Think again. In this episode, I tackle one of the biggest myths I hear all the time: that you need a big list or massive audience to make a successful course launch. I break down what actually matters (spoiler: it’s quality over quantity), how to test your idea with the audience you already have, and real-life stories of people who launched to engaged, niche followings with incredible success.

You’ll learn:

✔️ Why you don’t need a big list to launch successfully

✔️ What “engaged audience” really means

✔️ Real-world examples from small but mighty launches

✔️ How to grow your list without stalling your momentum

🎧 Hit play now and let’s get you moving forward with your online course, no matter your list size.

Want to get booked on the right podcasts—and turn those guest spots into real business growth? Our Done-For-You Services don’t just help you build an online course; we support you in growing your visibility and authority too. From crafting your course to creating a guesting strategy that gets you in front of the right audience, we walk you through every step. Find out more and book a call here (coursecreationboutique.com/course). Let’s grow your online course and your reach—together.

If you need a shot of inspiration—this is the episode for you!
This week, I’m joined by my friend and client, Stew Darling—a former British Army officer turned strategist and course creator—who brings the fire every time we talk.

He’s driven, dedicated, and never short on insight—and today he’s walking us through his Done-For-You journey and what it took to bring his course to life.

Here’s what you’ll learn:

✔️ The key steps Stew took to create his online program and how he knew it was ready to go live

✔️ How the Done-For-You service helped streamline the process and gave Stew clarity on what to prioritize

✔️ What surprises came up along the way (and what he’d do differently next time)

✔️ How his course creation journey transformed his business and opened new doors

🎧 Hit play now and get inspired by Stew’s dedication and innovation—and walk away with actionable insights you can apply to your own program!

What happens when you pair bold vision with the right support? You get a powerful, high-impact course like Stew Darling’s. In this inspiring episode, Stew shares how our Done-For-You Services helped him bring his program to life—from big-picture vision to practical structure—and what it takes to lead an online program that truly transforms. Whether you’re just starting out or wondering how to uplevel your offer, this episode is packed with insights, motivation, and proof that yes, your course can be unstoppable. Book a call here (coursecreationboutique.com/course) to find out how we can help you do the same!