Episodes

  • Four Steps To Your Most Profitable Copy

    Four Steps To Your Most Profitable Copy
    Apr 19 2023
    Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in Cash-In, THE copywriting course for coaches & consultants who want higher revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    18 mins
  • Learn How to Stand Out In a Sea of Sameness and BLAH

    Learn How to Stand Out In a Sea of Sameness and BLAH
    Apr 12 2023
    Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won't even notice you're there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    19 mins
  • How to Bring Your FULL Self To Your Copy

    How to Bring Your FULL Self To Your Copy
    Apr 5 2023
    Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming copywriting course for coaches & consultants to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!) Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    13 mins
  • What All the Hype In Copywriting About AI Really Means

    What All the Hype In Copywriting About AI Really Means
    Apr 1 2023
    Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    8 mins
  • What Not To Leave Out Of Your Copy

    What Not To Leave Out Of Your Copy
    Mar 30 2023
    When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out Cash-In, my copywriting course for busy AF business wwners who want to write their way to higher profits. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    15 mins
  • Jason Falls Drops By For a Special Chat About Cipio.Ai

    Jason Falls Drops By For a Special Chat About Cipio.Ai
    Jan 3 2023
    Discover CIPIO.AI, the Marketing Podcast Network, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, CGI from Cipio.Ai and what he's up to with brands, the marketing landscape, and his book, Winfluence. Check out this week's episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    29 mins
  • Copy That Has The Power To Move Your Reader To Action

    Copy That Has The Power To Move Your Reader To Action
    Dec 11 2022
    It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank Midnight's Honor for the inspiration for today's episode. Please check out their site and all the amazing work they offer! For more copy tips, join the Copy Arena on Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    17 mins
  • The Easy Way To Rate (& Improve!) Your Own Copy

    The Easy Way To Rate (& Improve!) Your Own Copy
    Dec 6 2022
    Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the Copy Arena on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the Copy Edge. Copywriting is more than just words...it's a path to freedom. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    18 mins