• The Man Disney Accidentally Trained To Build a Consulting Empire with Vance Morris
    Aug 18 2025
    What if the key to explosive growth isn't finding new clients, but delighting the ones you've already got? This week, Michael is joined by Vance Morris, President and Chief Experience Officer at Deliver Service Now institute, who has reverse-engineered the magic of Disney to create what he calls a "Loyalty Profit Engine." Vance shares his unconventional journey from working at Disney to building a portfolio of highly profitable (and seemingly "boring") home service businesses. He reveals how the success of these companies, built on a foundation of unforgettable customer experience, led him to his true calling: teaching other business owners how to master the art of client retention.Vance gets into the nuts and bolts of his retention system, revealing why he believes a tangible, print newsletter is far more powerful than any email campaign. He details the specific, intentional touchpoints he uses to create deep emotional connections - from sending curated articles via FedEx to giving meaningful gifts that keep him top-of-mind long after a project is complete. He argues that the key is to be systematic and personal, creating "tellable" moments that not only retain clients but also turn them into a powerful source of word-of-mouth referrals. Vance also shares a powerful case study of a dentist who transformed her practice by niching down and creating a "pirate" persona, proving that a remarkable client experience is the ultimate competitive advantage.In this episode, you will learn about:The single most important mindset shift for client retention.How to build your own "Loyalty Profit Engine" with tangible touchpoints.Why a print newsletter can be your most powerful marketing tool.The surprising power of sharing personal stories to build client loyalty.How niching down unlocks premium pricing and higher retention.How to create meaningful client gifts that reinforce your value.The steps to systematize your business so you can remove yourself from daily operations.

    Mentioned in this episode:

    Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

    Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/coaching-for-consultants

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

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    42 mins
  • Grow Your Consulting Business Fast By Optimizing Operations
    Aug 11 2025

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

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    19 mins
  • His 3-Person Company Makes Millions With a 'Free' Service with Cliff Nonnenmacher
    Aug 4 2025

    The fastest way to win more deals as a consultant is to stop trying to win every deal. Now, I know that sounds counterintuitive, but my guest today, Cliff, has built a multimillion-dollar firm with just three people by mastering this exact principle of radical honesty. And right up front, you're going to get the single most powerful, self-fulfilling prophecy for any consultant, and that is the mindset of working like you don't need the money. I know it might sound easier said than done, but you need to check out this episode for a look inside.

    Throughout our conversation, we're going to break down Cliff's entire business model, how he provides a free service, yet generates millions in revenue. We're going to get specific about his playbook for client acquisition, including his number one channel for finding high-quality leads. And we're going to go deep on the psychology of high-stakes deals, how to diagnose and dismantle a buyer's fear, and why the real obstacle is almost never what they say it is.

    This is a masterclass in building a lean, profitable, and powerfully authentic consulting practice. Enjoy.

    Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

    Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.

    So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.


    Cliff Nonnenmacher is a veteran franchise expert who seems to spend more time talking people out of franchising than into it. With decades of experience as an owner, operator, and franchisor, coupled with a highly successful background on Wall Street, he provides direct, honest guidance as part of his mission to help executives build generational wealth and diversify portfolios through the right franchise opportunities. Cliff has been featured in The Wall Street Journal, The New York Times, and CBS MoneyWatch.

    Connect with Cliff Nonnenmacher


    Discover more about Franocity

    Mentioned in this episode:

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In

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    43 mins
  • Never Work with These X Types of Clients
    Jul 28 2025

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

    Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/coaching-for-consultants

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

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    20 mins
  • How To Partner With Your Biggest Competitor And Crush It Together with Liselle Regueiro DeGrave and Rachel Dickman
    Jul 21 2025

    What if your biggest competitor could be your greatest ally? This week, Michael is joined by Liselle Regueiro DeGrave of DeGrave Communications and Rachel Dickman of RMG Communications, two PR firm owners who have thrown out the traditional rulebook. Instead of merging or competing, they operate under a unique model they call "collabetition," running their own successful firms while strategically collaborating on major projects. They share their individual journeys from the burnout of corporate and government work to the freedom of entrepreneurship, and how a decade-long professional relationship built on trust became the foundation for their innovative partnership.

    Liselle and Rachel get into the nuts and bolts of how they make this unconventional model work. They reveal that by maintaining separate companies, they lower their financial risk and retain their unique brand identities, all while presenting a united, more powerful front to clients. This approach transforms the high-stakes, often cutthroat, world of government RFPs into a win-win scenario. They detail their process for jointly evaluating opportunities, leveraging their combined networks, and sharing costs and profits, proving that true collaboration can create a pie big enough for everyone. They also discuss the nuances of value-based pricing, navigating complex hiring laws like California’s AB5, and the critical importance of outsourcing to reclaim time and focus on growth.

    In this episode, you will learn about:

    • The "collabetition" model for flexible, low-risk growth.

    • The key to making business collaborations work.

    • How to structure joint proposals and share profits.

    • How to qualify government contracts and avoid wasting time.

    • How to price for value, not just billable hours.

    • Navigating tricky hiring laws (like CA's AB5) when scaling.

    • Why outsourcing is crucial for buying back your time.

    Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

    Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.

    So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

    Liselle Regueiro DeGrave is the President and Owner of DeGrave Communications. With nearly 20 years of experience blending in-house and...

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    41 mins
  • Secrets to mastering Sales: How to Shorten the Sales Cycle
    Jul 14 2025

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

    Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

    Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

    Show More Show Less
    21 mins
  • Use This AI "Teammate" Method To Justify 30% Higher Consulting Fees with Michel Fortin
    Jul 7 2025

    Welcome back to the Consulting Success podcast. I'm Michael Zipursky, and today, we are continuing our exploration into a force that's not just changing how businesses operate, but really how we as consultants need to think and adapt. And yes, that is AI - artificial intelligence. I'm pleased to say that we have Michel Fortin joining us again. Our last conversation on AI, I know, was valuable and helpful, insightful maybe. So we're going to pick up where we left off. We're going to explore some new ground. We're going to look at, you know, how all this applies to you as a consultant or in the world of consulting.

    And just to reiterate a point that I think is really important, we're not suggesting that you as a consultant need to become an AI specialist. That's not the goal, but what we do believe is that every single consultant needs to get a handle on what AI is, what AI can do, how it's going to affect your work, how it's going to impact your clients and the marketplace and the landscape that they work in. So from content creation to streamlining your operations and beyond in terms of your client and the industries that you serve, today we're going to get into some really interesting areas.

    We're going to start by looking back at an idea from John Naisbitt when he talked about this concept of "high tech, high touch" and then see how it mirrors what's actually happening today in AI. And then as technology, right, becomes more advanced, what does it actually mean for our need for genuine human connection? And then we're going to talk about how AI is shifting the goalposts for things like trust and authority, especially when it comes to the content that we create. And Michel has some thoughts on how Google's E-A-T - so that's E-A-T - that framework of expertise, authoritativeness, and trustworthiness, is evolving into what he calls E-A-T 2.0, which stands for empathy, authenticity, and transparency. So we're going to unpack that and what it means for consultants.

    And as always, we want to make this very practical. So how can you use AI to be more efficient? And how can you actually use this to be more effective in your consulting work? How do these blend together, right? These powerful tools, how can you use that in your own unique way, and how can you bring the human experience? How can you bring in and leverage AI within your area of expertise, regardless of where that is and where in the world that you are and the work that you do?

    So if you're looking to get a clear picture on how to navigate the AI landscape and position your consulting practice for the future, then you're in the right place.

    Mentioned in this episode:

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

    Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

    Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow

    Show More Show Less
    42 mins
  • If I Wanted To Scale My Consulting Business In 2025, I'd Do This
    Jun 30 2025

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!

    Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/coaching-for-consultants

    AI is Transforming Consulting. Don't Get Left Behind.

    Want to reduce your business development time by up to 8 hours a week and learn the strategies that are already helping consultants increase their fees by 30% or more? In the AI Masterclass, Michel Fortin will show you exactly how to use AI to work smarter, not harder, and deliver more value. Unlock these proven strategies. Learn more & register here: https://www.consultingsuccess.com/ai-consulting

    Show More Show Less
    21 mins