Evergreen doesn't mean boring — it means leveraged. In this bonus episode, we break down what evergreen podcast content really is, how it fits into your business strategy, and why it's the most underutilized growth tool for podcasters looking to monetize long-term.

This is your mindset and strategy reset on what it means to create content that stays relevant, gets discovered repeatedly, and fuels your marketing systems for months (or years) to come.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Transcript: https://share.descript.com/view/47Vj6gKyHZp

Hosted on Acast. See acast.com/privacy for more information.

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

Creating week to week with no plan (2:21)

Not aligning your content with your goals (3:36)

Not creating an intentional funnel (5:49)

Aligning your podcast with your services and offers (8:30)

Be strategic in your repurposing (9:13)

Making your podcast live within your automations (10:43)

Your podcast isn’t your product, it’s your sales tool (12:39)

From content creator to strategic marketer (13:30)

You don’t need more content, you need a smarter strategy (18:02)

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/sylxz54avbW

Hosted on Acast. See acast.com/privacy for more information.

What can you learn from listening to other podcasters? In this episode, I’m breaking down three patterns in podcasting that I’ve noticed my clients and retreat attendees using to grow their shows. I’m connecting the dots so that you can build intentionality, confidence, and relationships in your next episodes.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

Intentionality is the new growth hack (2:14)

Solo episodes build confidence and conversion (3:36)

Your podcast is a relationship builder and a soft sales funnel (6:37)

Mentioned In This Episode:

The Podcast Growth Program: gaffincreative.com/growth

Episode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable

Episode 175 Your Podcast Is Working, Even If It Feels Like It’s Not: gaffincreative.com/175-your-podcast-is-working

Episode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Review the Transcript: https://share.descript.com/view/P2qIp75d31Y

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

Ali Haney of Brand & Market (1:01)

Jennifer Griffith of About Your Mother (3:43)

Stephanie Deininger of Organize and Cherish (4:26)

Bree Pair of Thrive Podcast for Content Creators (6:11)

Meet the Podcasters:

Ali Haney: instagram.com/brandandmarket.co

Brand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcast

Jennifer Griffith: instagram.com/byjennifergriffith

About Your Mother: byjennifergriffith.com/podcasts/welcome-to-about-your-mother

Stephanie Deininger: instagram.com/theorganizedflamingo

Organize and Cherish: theorganizedflamingo.com/podcast

Bree Pair: instagram.com/thrivetogetherblog

Thrive Podcast for Content Creators: thrivetogether.blog/podcast

Review the Transcript: https://share.descript.com/view/TR0inIeQ26B

Hosted on Acast. See acast.com/privacy for more information.

Are you celebrating your milestones? In today’s episode, I’m featuring my client Tara Whitaker of The Modern Editor. Tara is celebrating a huge milestone—50 episodes of her show—and sharing how working with Gaffin Creative has helped her get back on track after burnout.

This episode originally aired on episode 50 of the The Modern Editor Podcast.

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Mentioned in This Episode:

The Modern Editor Episode 50: tarawhitaker.com/episode-50

The Modern Editor Website: tarawhitaker.com/podcast

The Modern Editor Instagram: instagram.com/themoderneditorpodcast

Hosted on Acast. See acast.com/privacy for more information.

Think your podcast isn’t converting? Think again! In today’s episode, I’m sharing a personal story about the connection between a sale in my digital shop and a three-year-old episode of Clocking In. Plus, I’m diving into my tips for creating long-term success with your podcast.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find it Quickly:

Discovering the source behind the sale (0:59)

Strategy behind leveraging your content (2:15)

The impact of a repurposing old episodes (3:23)

The sales didn’t come on release day (6:12)

Creating long-term success with your podcast (6:45)

Mentioned In This Episode:

Mic Check Society: gaffincreative.com/mcs

Instagram: instagram.com/hayleegaffin

Hosted on Acast. See acast.com/privacy for more information.