Christopher Symmes / Unilever
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Christopher Symmes / Unilever
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About this listen
Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann’s, Sir Kensington’s, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn’t part of the advertising at all.
00:18 - Christopher Intro
01:18 - What brought you to Unilever
06:50 - How do you define brand purpose and how does that fit at Unilever
13:17 - Super Bowl Commercials / Brie and Ham
18:56 - Does the purpose of food waste live outside of Hellman's within Unilever
19:54 - Does every Unilever brand have a social good component
22:26 - Customer feedback
25:21 - Other adjacent brands and their purposes
29:25 - How does your personal purpose manifest itself professionally
34:18 - Googling Hellmans Food Waste