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China Success

By: David Thomas
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  • Summary

  • Launch in China, or put it in the too-hard-basket? You know that China is a massive market with huge growth potential. You’ve also read all the negative headlines, and heard the politician’s divisive statements. So what do you do? Listen to Australia’s most experienced China business expert, David Thomas, share with you the secrets of commercial success in China. Today’s China. As David interviews business leaders and entrepreneurs who are already leading the way in China, you will gain fresh, invaluable insights and practical advice to fuel your own China ambitions.
    © 2023 David Thomas
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Episodes
  • Episode 10: The Penfolds success story in China

    Episode 10: The Penfolds success story in China
    Jun 21 2022
    Penfolds Wine enjoyed huge success in China as a result of excellent timing, a determined CEO, a sizeable marketing budget plus a bit of good luck. As a result, the Penfolds brand is regarded as being in the top 3 of the most successful Australian brands in China, and Penfolds labels have dominated the list […]
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    21 mins
  • ‘Brand Heidi’ in China

    ‘Brand Heidi’ in China
    Apr 26 2022
    Heidi Dugan is a living, breathing and inspiring story of success in China over 26 years. An entrepreneur, actress and TV host with a viewership of over 6 million people, Heidi is a highly sought after ambassador and adviser to large and small foreign brands, especially in the health, wellness, food and beverage categories, and […]
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    22 mins
  • Episode 8: Blackmores – an Australian success story in China

    Episode 8: Blackmores – an Australian success story in China
    Apr 6 2022
    One of Australia’s greatest success stories in China is the leading health supplements brand, Blackmores, which has inspired many other brands to follow in their footsteps. The principal architect of their success is Peter Osborne, a former senior trade commissioner with Austrade, who joined Blackmore’s in 2009 to head up their Asian operations with responsibility […]
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    20 mins
Economics Personal Finance
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