Episode 10: The Penfolds success story in China cover art

Episode 10: The Penfolds success story in China

Episode 10: The Penfolds success story in China

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 Penfolds Wine enjoyed huge success in China as a result of excellent timing, a determined CEO, a sizeable marketing budget plus a bit of good luck. As a result, the Penfolds brand is regarded as being in the top 3 of the most successful Australian brands in China, and Penfolds labels have dominated the list […]

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.