Cheat Codes: Play The Marketing Game On Easy Mode cover art

Cheat Codes: Play The Marketing Game On Easy Mode

Cheat Codes: Play The Marketing Game On Easy Mode

By: Todd Clouser and Obaid Durrani
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About this listen

 Marketing advice for marketers sick of the same old podcast. Come be a fly on the wall of the discussions of two marketers bringing new, innovative ways of delivering content into the world of B2B. No outlines, no pre-determined discussions, just real conversations about content marketing.Todd Clouser and Obaid Durrani Economics Marketing Marketing & Sales
Episodes
  • Let's Clear Up This Huge Misconception About Owned Media

    Let's Clear Up This Huge Misconception About Owned Media
    Nov 30 2023

    Hockeystack has The Flow.

    Lavender has LavenderLand.


    We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception.


    In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.
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    21 mins
  • The Lost Episodes, Part 1: All The Generic Advice You Hear is True

    The Lost Episodes, Part 1: All The Generic Advice You Hear is True
    Jul 3 2023
    Recorded in April 2023. We discuss how we created The Easy Mode Framework, how we ended up implementing it at Cognism (and being mentioned in Alice de Courcy's first book!), and how we were able to throw together a promising and fun side-gig.
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    28 mins
  • The Easy Mode Framework, Part 8: Iteration

    The Easy Mode Framework, Part 8: Iteration
    Jul 3 2023

    Recorded in February 2023. We've finally arrived at the final part of The Easy Mode Framework: Iteration. In this short episode, we'll go over what to do at this stage of the framework, as well as which parts of the framework are one-time processes and which are repeatable steps.

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    7 mins
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