This episode is all about bovine AI— artificial insemination, that is! Join host Erin Beasley as she chats with Extension Veterinarian Dr. Soren Rodning about Auburn’s upcoming bovine AI schools at the E.V. Smith Research & Extension Center. Dr. Rodning explains AI advantages and challenges, who should consider AI, program expectations, and how to sign up for the educational opportunities where producers will spend two days learning about bovine anatomy and physiology, semen handling, estrus synchronization, managing nutrition, and facilities needed properly conduct an AI protocol.

Grassroots advocates are the lifeblood of the ACA, and our Connect to the Cattlemen series is here to highlight their efforts! From a countywide rodeo, to the culinary classroom, cattlemen in Shelby County have gotten creative on how to highlight cattle production and promote beef in the Birmingham Metro area! In this episode, host Michael Smith sits down with Shelby County Cattleman Rickey Colquitt to discuss how a steak tasting in the classroom has turned into an educational experience that reaches hundreds of future consumers. Discover how this hands-on approach is building a deeper understanding of the beef industry— and creating lifelong beef fans in the process!

Beef promotion is a year-round priority for ACA staff, but between industry programs and grilling season, the summer months are particularly impactful!

While leadership development events like the Young Cattlemen's Leadership Program Class XII sessions and the 19th Annual Alabama Junior Cattlemen's Association Round-Up focused on the future of agriculture, digital marketing strategies and in-person outreach at consumer and influencer events like the Auburn Football Family Dinner, Trash Pandas Ag Night, Birmingham Barons games and the historic MLB game at Bristol Speedway ensured a strong customer base for years to come. Listen in as co-hosts Josie Jones and Michael Smith recap the past several months of Alabama Beef Checkoff Program promotions from the state staff perspective.