Welcome back to CardCast! Today, we’re going to be talking about Core Customers

Do you know who your core customer really is?

Most companies think they do. Many are wrong. Early on, it’s common to take any customer who will buy. Revenue feels sacred. But over time, this creates a portfolio full of customers who are hard to please, expensive to serve, and misaligned with what the business does best.

Not all customers are worth the same effort. Teams often pour disproportionate energy into the least happy customers, trying to rescue the 2’s and 3’s. At best, they become 4’s. Meanwhile, the 5’s, the customers you already know how to serve well, are neglected.

Those are the ones who can become 6’s and 7’s: repeat buyers, referrers, and advocates who grow your business with far less friction.

A core customer is not a company. It’s a person. Someone who is profitable to serve and enjoyable to work with. They understand your value, are willing to pay your premium, come back again and again, and happily recommend you to others.

This often leads to an uncomfortable conclusion: some customers should be let go. Many businesses discover that 10–20% of their customers actually cost money once all effort is accounted for.

Sunsetting those relationships, gracefully, frees up time, energy, and people to focus on the customers that matter most. Do the work to define your core customer. Then double down. The shift is challenging, but the payoff is immediate and lasting.

Key-Card points:

• Not all customers are worth equal effort

• A core customer is a person, not a company

• Let go of non-core customers

• Doubling down on the right customer will lead to faster growth

Links & Resources

• Core Customer

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.

Welcome back to CardCast! Today, we’re going to be talking about The 1-3-1 Principle

Do you ever feel like your day disappears into answering questions, making small decisions, and unblocking things your team should be able to handle?

When you’re the one everyone relies on for answers, being “helpful” can quietly turn into becoming the bottleneck.

The 1-3-1 Principle is a simple but powerful leadership tool that changes how problems are brought forward. Instead of arriving with a question alone, people come with:

• 1 clearly defined problem

• 3 solutions they’ve already thought through

• 1 recommendation they believe is best.

The focus shifts from asking for answers to demonstrating judgment and ownership.

Shifting from “builder of the thing” to “builder of the team” creates leverage, improves decision quality, and frees leaders to work on what truly requires their perspective.

The 1-3-1 Principle is about developing people who can think, decide, and act with confidence, so leaders can step out of the weeds and into the work of leading.

Key-Card points:

• Being the answer creates a bottleneck

• Asking “What do you recommend?” builds ownership.

• Leaders evaluate judgment, not just solutions.

• Teams grow more confident and proactive.

Links & Resources

• The 1-3-1 Principle

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.

Welcome back to Cardcast! Today, we’re going to be talking about Where Did All The Money Go?

Are you growing year after year yet still wondering, “Where did all the money go?”

Many founder-led companies celebrate revenue wins while their bank balance quietly tells a much harder truth. Without clear visibility into the financial mechanics of the business, success can feel like running faster just to stay in the same place, or worse, slipping backward.

It becomes especially problematic when founders operate reactively: looking at financial results only after they’ve already happened. At that point, the numbers are no longer guidance; they’re a report card. And a painful one. Revenue may suggest progress, but if no cash is left in the bank, the model isn’t working the way you think it is.

The encouraging news is this: once you surface the real financial signals and put a cash-focused system in place, the mystery evaporates quickly. You begin to see which decisions generate return… and which quietly drain resources month after month.

A profitable business isn’t just one that sells well; it’s one where the CEO can confidently say the effort, investment, and risk are creating wealth, not eroding it.

Key-Card points:

• Strong revenue doesn’t guarantee cash

• Labor inefficiencies and delayed performance decisions quietly erode profit

• Growth consumes cash before it returns

• Annual accounting is too late

• Healthy businesses produce wealth and sustain the CEO

Links & Resources

• Where Did All The Money Go?

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.