Welcome back to Cardcast! Today, we’re going to be talking about Where Did All The Money Go?

Are you growing year after year yet still wondering, “Where did all the money go?”

Many founder-led companies celebrate revenue wins while their bank balance quietly tells a much harder truth. Without clear visibility into the financial mechanics of the business, success can feel like running faster just to stay in the same place, or worse, slipping backward.

It becomes especially problematic when founders operate reactively: looking at financial results only after they’ve already happened. At that point, the numbers are no longer guidance; they’re a report card. And a painful one. Revenue may suggest progress, but if no cash is left in the bank, the model isn’t working the way you think it is.

The encouraging news is this: once you surface the real financial signals and put a cash-focused system in place, the mystery evaporates quickly. You begin to see which decisions generate return… and which quietly drain resources month after month.

A profitable business isn’t just one that sells well; it’s one where the CEO can confidently say the effort, investment, and risk are creating wealth, not eroding it.

Key-Card points:

• Strong revenue doesn’t guarantee cash

• Labor inefficiencies and delayed performance decisions quietly erode profit

• Growth consumes cash before it returns

• Annual accounting is too late

• Healthy businesses produce wealth and sustain the CEO

Links & Resources

• Where Did All The Money Go?

• Veverka.ca

Connect with Milan

• Veverka.ca

• LinkedIn

Connect with Ged

• Crystalyzer.com

• LinkedIn

CardCast is produced by Lovemore Media.