What if the thing quietly sabotaging your launches, content, and sales… isn’t your strategy — but your voice?

In this episode of Captivate the Room, Tracy Goodwin sits down with Shaina Richardson, hypnotherapist and founder of Magnetic Queen, to unpack the unseen shifts that changed everything in Shaina’s business.

Shaina Richardson is a hypnotherapist who specializes in helping career driven women activate their feminine magnetism so they can find and build and healthy life-long partnership. She is passionate about personal development and leads women through incredible transformations in her program, Magnetic Queen

Shaina shares how subtle self-doubt — thoughts like “Is this good enough?” — was leaking into her voice and unconsciously repelling clients, even when the words sounded right. Through voice work, she uncovered a performative “cheerleader” mask that didn’t match her grounded nature — and what happened next was immediate.

After aligning her voice with who she actually is, Shaina experienced explosive growth:

• A jump from hundreds to over a thousand launch sign-ups

• Over $50K in revenue in just three weeks

• A sold-out luxury retreat sparked by one unscripted, authentic video

But this conversation goes deeper than metrics. Shaina reflects on what it truly means to own your greatness — letting go of scripts, trusting yourself, and speaking with the kind of grounded authority that people feel instantly.

This episode is a powerful reminder that your voice isn’t just how you communicate — it’s how people decide whether to trust you, follow you, and say yes.

🎧 Listen if you’re ready to stop performing… and start being heard.

The Sound of Wealth Masterclass teaches you the exact voice principles that boost authority, credibility, and trust in every conversation, presentation, and offer.

Reserve your seat today at https://www.captivatetheroom.com/wealthmasterclass

Welcome to the show!

• True authority was not the same as performance, which she described as a loud, ramped-up display of energy.
• Buyer trust had been decimated, leading consumers to listen more intently to a person's voice to gauge authenticity and trustworthiness.
• The rise of AI was presented as a catalyst accelerating the need for genuine human connection, which is primarily conveyed through the voice.
• The "performer mask" as a common but ineffective strategy used to project authority, arguing it was actually a bypass for insecurity and blocked real connection.
• Genuine authority was found in nuance, ease, ownership of expertise, and the ability to hold space without needing applause or external validation.
• Introverts and quieter individuals were often wrongly advised to mimic extroverted performance, a move that she claimed erased their natural power.
• Achieving true vocal impact required removing protective masks and expressing oneself from a place of honesty and integrity.

Welcome to the show!

https://www.captivatetheroom.com

Conversation Summary: In this solo podcast episode, host Tracy Goodwin discussed the concept of authenticity as the highest frequency of sound. She critiqued the popular but, in her view, unsubstantiated claims circulating online about the "Spain scale of emotion" proving this. Instead, she argued that authenticity's power stemmed from the pure alignment of one's sound with their true feelings and intentions. Goodwin explained that achieving this alignment was difficult due to psychological barriers she called "voice masks" and "voice stories," which caused people to hide or fabricate emotions. She asserted her ability to hear these misalignments and nuances in what she termed the "seventh layer of sound." She used examples to illustrate how inauthentic sounds created a disconnect with listeners and argued that revealing all shades of emotion, not just positive ones, was the key to genuine connection and success.

• Authenticity was described as the most powerful frequency not because of a specific study, but because it represented a pure, unadulterated sound that was in perfect alignment with a person's true feelings.
• The speaker argued that it was not simple to "just be authentic" because most people had layers of "voice masks" and "voice stories" that caused them to cover up, fabricate, or misrepresent their true emotions.
• Misaligned sounds, such as pretending to be excited or fabricating sadness, were said to create a disconnect that repelled listeners because the subconscious mind could detect the inauthenticity.
• The speaker claimed she possessed a unique ability to hear every nuance and shade of feeling in a person's voice, which she called the "seventh layer of sound," allowing her to identify what was real and what was a mask.
• True vocal power and the ability to connect with others came from unearthing these psychological barriers and learning to express the full spectrum of one's emotions, not just a single, fabricated, or socially acceptable one.