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Captivate the Room

Captivate the Room

By: Tracy Goodwin
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 Did you know we determine everything about you from your voice? If you want to captivate the listener and command the space with a voice that makes people listen, this podcast is for you. Join Internationally known voice expert Tracy Goodwin as she shows you how to amplify your authority with her signature methodology Psychology of the Voice® as she shows you how to unearth your voice stories so you speak with confidence, uncover the barriers that keep us from connecting, and unleash the power of your real voice so you captivate the listener from your first word.Copyright 2017 . All rights reserved. Economics Leadership Management & Leadership Personal Development Personal Success Relationships Social Sciences
Episodes
  • Voice and the Connection to Sales

    Voice and the Connection to Sales
    Nov 6 2025

    Welcome to the show!

    I've got a little bit of a recap for you on some of the shows I've done lately with more detail about how the voice plays a role in getting what you want, specifically in sales.

    Key Message

    Your subconscious voice patterns and "masks" are costing you money and preventing authentic connection, even when you think you're being genuine.

    Main Points The Hidden Cost of Voice Masks
    • Even successful people leave 30% of potential buyers behind due to subtle voice issues
    • One small voice adjustment can dramatically impact results:
      • Jade's story: Conversion rate jumped from 40% to 80% after removing one protective sound
      • Another client: Achieved 78% conversion rate at live events after fixing minimizing patterns
    Common Voice Masks That Kill Sales

    1. "I don't want to sound salesy"

    • Results in minimizing and flattening offers
    • Makes you sound unconfident about your own programs
    • Buyers lose inspiration and curiosity

    2. "I don't want to bother people"

    • Creates rushed, indifferent delivery
    • Sounds like you're hurrying to get through interactions
    • Makes listeners feel unwelcome

    3. Outcome-driven/problem-solver patterns

    • Being "vocally somewhere else" while speaking
    • Creates disconnect between words and presence
    The Subconscious Protection System
    • Your nervous system tries to keep you "safe" by avoiding judgment, rejection, or abandonment
    • These protective patterns show up as voice masks that repel listeners
    • You can't hear these patterns yourself because your subconscious doesn't want you to
    Why This Matters More Than Ever
    • In an AI world, authentic human frequency is crucial
    • Many people have "buried" their natural feeling sounds
    • Without authentic vocal connection, you sound flat and AI-like
    Bottom Line

    The gap between thinking you're being authentic and actually connecting authentically through your voice is costing you sales, leadership effectiveness, and relationships. Small voice adjustments can yield massive results.

    Contact: tracy@captivatetheroom.com for voice assessments and improvement work.
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    16 mins
  • Next Level Greatness with Beverly

    Next Level Greatness with Beverly
    Nov 4 2025

    Welcome to the show!

    I've got a great guest with me today, a little bit of an analysis, especially around what's stopping conversions, voice stories and beliefs around what is working vs. what is protection and voice masks and how they cost sales.

    Interview Summary This interview was a live voice coaching session between host and voice expert Tracy Goodwin and her guest, business owner Beverly Simpson. [01:38]

    Tracy analyzed clips of Beverly's voice from a previous podcast appearance and an Instagram Live video, identifying vocal patterns that stemmed from a deep-seated need to prove her worth. [02:21]

    They discussed how childhood experiences, particularly criticism from her father, created "voice masks" that caused her to sound like she was pushing, convincing, and justifying her expertise. Beverly shared her own vulnerabilities, including the fear of becoming egotistical and the deeper fear of not being "great enough."

    The conversation explored how these vocal habits, while contributing to her success so far, were now limiting her ability to connect authentically with her full audience and step into her next level of leadership.

    Interviewee Background Beverly Simpson was a former actor and a former district fitness manager for a national gym in Manhattan, where she was responsible for significant revenue and team development. For the past decade, she has been running her own business, where she helps personal trainers and other health and wellness professionals start and scale their own profitable online businesses.
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    48 mins
  • Losing the Deal: How Voice Costs You Influence (and How to Get It Back) w/ Kath Patrick

    Losing the Deal: How Voice Costs You Influence (and How to Get It Back) w/ Kath Patrick
    Oct 15 2025
    Welcome to the show! Today, I've got Kath Patrick with me and you are going to be blown away how she sees the voice as the deal breaker with her clients and so much more! Kath Patrick https://www.nonprofitpowerpodcast.com www.linkedin.com/in/kathpatrick-strategicsense Kath Patrick helps non-profit leaders solve the problem of chronic under-investment in their work. Her clients learn how to turn the money and policy decisionmakers in their world into willing investors who are happy to pay for the full value of the results you create. Kath’s journey as a lifelong advocate and nonprofit leader at the local, state and national level has taught her what works and what doesn’t to deeply engage decisionmakers and build powerful influence with them. In the process, she’s discovered that a lot of the things leaders were taught to do, really don’t work. She helps her clients let go of what’s not working, and build the skills they need to deeply engage decisionmakers and get them fully invested in the life-changing work you do. Kath is also the host of The Nonprofit Power Podcast, where every week she explores the secrets to building powerful influence with the decisionmakers that matter. Episode Overview Guest: Kath Patrick Host: Tracy Goodwin Theme: How voice, delivery, and human connection directly impact influence, funding, and results in the nonprofit and leadership space. This episode dives deep into how nonprofit leaders unintentionally “lose the deal” — not because of weak data or logic, but because of how they sound. Kath and Tracy unpack how tone, pace, vocal masks (Professional, Needing to Prove, Foreshadowing), and lack of emotional connection derail influence with decision-makers. It’s a conversation that bridges the Psychology of the Voice® with policy, power, and persuasion. Core Themes & Insights 1. The Real Reason Nonprofits Lose Funding Kath reveals that the downfall isn’t poor programs — it’s miscommunication. Leaders assume decision-makers understand their world, when in reality, they don’t. The result: data dumps, jargon, and monotone delivery that fails to inspire action. “Facts and data don’t engage… until the decision-maker understands why it matters.” 2. The Voice as the Hidden Dealbreaker Tracy connects Kath’s experience to voice psychology — the way tone and subconscious habits sabotage outcomes: Foreshadowing mask: expecting rejection before speaking. Needing-to-Prove mask: over-explaining and overperforming to earn approval. Professional mask: stripping away humanity to sound “credible,” which instead kills connection. “They’re brilliant with donors — and they crumble in front of decision-makers, turning into a walking PowerPoint.” 3. Connection Beats Data Both emphasize that storytelling, emotion, and presence win the deal — not rapid-fire facts. Decision-makers engage once they feel the transformation and visualize the impact. “If you don’t connect, why would they care at the level you do?” 4. High Stakes = Old Habits Under pressure, even seasoned leaders revert to protective habits: Speaking faster to “get it over with” Reading the room reactively instead of adjusting intentionally Trying to sound impressive instead of authentic Kath’s antidote: practice surprising them in the first two seconds — “Say something unexpected. Ask a question. Anything but a generic intro.” 5. Authenticity as the New Professionalism Tracy and Kath dismantle the myth that being “professional” means being robotic or emotionally flat. True influence comes from being fully human — voice, emotion, and all. “You’re not doing a keg stand on the conference table. You can be real and professional.” Key Takeaways Voice determines trust and investment. The sound of authority isn’t about volume or polish — it’s about connection. Emotion is strategy. Decision-makers fund what they feel compelled by, not just what they understand. Speed kills impact. Talking fast signals nerves and causes disconnection. Authenticity converts. Bringing humanity into the room is what turns influence into partnership. Timestamped Structure Time Segment Highlights 00:00–02:00 Intro Tracy’s voice philosophy + Kath’s alignment with her work 02:00–08:00 Kath’s mission The problem of chronic underinvestment + how decision-makers create barriers 08:00–16:00 Decision-maker psychology Why rules and control exist; how to influence from empathy 16:00–24:00 Voice mistakes Foreshadowing, proving, and professionalism explained 24:00–30:00 High-stakes behavior How stress reactivates protection habits and voice masks 30:00–35:00 Redefining professionalism “Professional ≠ disconnected” — authenticity as power 35:00–40:00 Kath’s origin story From teenage activist to policy strategist 40:00–47:00 Teaching influence Why connection and emotional storytelling secure investment 47:00–48:00 Closing reflection Tracy...
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    59 mins
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