• #49: Why Video in Today's Marketing for 2023
    Jan 11 2023

    Why Video in Today's Marketing for 2023

     

    Better information retention

     

    Ability to share visuals

     

    Create more depth in relationship, if they're seeing the team (they can feel connected)

     

     

     

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    9 mins
  • #48: 5 Reasons Many Businesses Are Losing Sales from Their Website 2023
    Jan 4 2023

    5 Reasons why businesses are losing sales because of their website for 2023

     

    1. Many businesses are losing customers due to poorly designed or outdated websites.

    2. A slow loading website can be a major turn-off for customers

    3. Another area of improvement for websites is a cluttered or confusing website layout because this can be difficult for customers to use.

    4. Lack of trust signals, such as security badges or customer reviews, can make customers hesitant to make a purchase

    5. Another negative for many business websites is the lack of customer support options

     

     

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    10 mins
  • #47: How to Use Video for B2B + How Fortune 500 Companies are Using Video
    Dec 28 2022

    How to Use Video for B2B + How Fortune 500 Companies are Using Video

     

    User Generated Content

    Video to Answer FAQ

    Live Video Events

     

    Fortune 500 use videos for: 

    Training and Onboarding

    Replace SOP's

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    7 mins
  • #46: How to Sell More from Your Website in 2023
    Dec 24 2022

    How to Sell More from Your Website in 2023

    There are several key ways you can sell more services through your website:

    Make sure your website is set up to sell

    It has a clear call to action

    It has an easy to navigate & appealing design

    It’s optimized for search engines

    Your paid ads have a relevant webpage to point to

    Customer reviews and testimonials are powerful

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    9 mins
  • #45: Best Videos for More Sales in 2023
    Dec 21 2022
    1. Brand Intro Video

    2. Video Sales Letter

    3. Testimonial videos
      1. If possible have the actual client

    BONUS: 

    Video on how to start working with your company

     

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    13 mins
  • #44: 4 Videos to Get New Prospects Quickly
    Dec 14 2022

    4 types of videos that would help get you business prospects Quickly

     

    Explainer video about the services you provide

    Testimonial videos

    Answer the videos for questions that you get from social media and give them a shout out

    Demo video of how your service/product works

     

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    7 mins
  • #43: 5 Things to Have to Get Better ROI on Your Marketing
    Dec 10 2022

    5 Things to Have to scale your marketing for Better ROI

    1. Know your numbers
      1. Cost per acquisition _ how much does it cost to acquire a new customer
      2. What are the margins for the services rendered
      3. Cost per click
    1. Variations for creative
      1. There should be different variations getting distributed
      2. It should be catering to the ideal customer
      3. Use what works
    1. Words are KEY
      1. The right ad copy will make a huge difference
      2. Credible + Clear and the most important Interesting
      3. Gets you better cost, and better traffic

     

    1. Good team
      1. Someone organized
      2. Someone creative
      3. Someone good with words


    5. Test, Test, Test

    1. Get clients or data from smaller campaigns before you start advertising with big money
    2. Test the ad copy
    3. Test the Visuals
    4. Test the voice and/or music

     

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    9 mins
  • #42: 8 Web Design Concepts To Boost Sales
    Dec 7 2022

    8 Web Design Concepts To Boost Sales

    Podcast Episode 42

    Have your best content ABOVE the fold. 

    Optimized for Mobile

    Clear Call to Action

    Use Whitespace

    Hierarchy

    Unity

    Contrast

    Minimize Distractions

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    9 mins