In this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.

This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to elevate your leadership.Key Takeaways:

• Efficiency & Effectiveness: The foundation of PE-backed marketing leadership.
• Data-Driven Decisions: Why mastering ROI metrics is a must.
• Empty Calories vs. Real Impact: What boards expect from marketing.
• Leading with EQ & IQ: How top CMOs build trust across the C-suite.
• ABC to the Power of Five: Ash’s strategy for continuous marketing excellence.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.

Welcome to the premiere episode of CMOs Unscripted—a refreshingly candid series where top CMOs share bold insights, unfiltered strategies, and honest conversations that cut through the noise. Hosted by Lisa Martin, this show is designed for marketing leaders looking for real talk, not fluff.

In this episode, Lisa sits down with Eric Herzog, a highly accomplished CMO and multi-award winner with an extensive background spanning Fortune 500 companies and startups. Together, they delve into the importance of integrated marketing, exploring how it enhances the customer experience and how aligning marketing with sales drives pipeline and revenue growth.

Key Takeaways:

• About Integrated Marketing: Why some CMOs still hold onto outdated strategies.
• Breaking Down Silos: How large organizations can unify their marketing functions.
• Metrics that Matter: The tangible results of an effective integrated marketing approach.
• Sales & Marketing Alignment: Eric’s winning formula for collaboration and success.
• Future of Marketing: The evolving role of AI and adapting to customer behavior shifts.

Whether you're a seasoned CMO or an aspiring marketing leader, this episode delivers actionable insights and candid advice you won’t want to miss! Catch the full episode here or ⁠⁠watch it on YouTube⁠⁠. And be sure to subscribe for biweekly episodes featuring industry-leading CMOs!

CMOs Unscripted is the podcast where top marketing leaders ditch the talking points and get real. Hosted by veteran tech broadcaster Lisa Martin, each episode dives into candid, off-the-record conversations with the world’s most innovative CMOs—from startups to Fortune 500s. Expect bold stories, hard-won lessons, and unfiltered insights on brand strategy, AI, data, customer experience, and the ever-evolving role of the CMO. If you want to hear what’s really shaping modern marketing, this is your seat at the table.