He founded Serial Cut in Madrid in 1999. For nearly 30 years it became one of the most recognised creative studios in the world. And then he let it go — not because he failed, but because something new had already taken hold of him completely.

Sergio del Puerto is an art director, image maker, and one of the most influential creatives in the Spanish design industry. This is the story of Serial Cut, ZAGALE, AI, and what it feels like to be 30 years into a career and wake up genuinely excited again.

What we cover:

• Growing up in Toledo and arriving in Madrid as a club kid in 1999
• Building Serial Cut across five techniques over nearly three decades
• Why he dissolved the studio — and why it felt liberating
• Training custom AI models on his own work with LORA
• ZAGALE — the new alter ego, the covered face, and the custom helmet
• Why AI is the best creative companion when you feel stuck
• Action figures, composition, and why his childhood is always in his work
• His advice for young designers on portfolios and exploring new mediums

Connect with Sergio del Puerto:

Instagram (ZAGALE): https://www.instagram.com/_zagale_/

Serial Cut: https://serialcut.com

Listen and subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/captn-offscript/id1837469433

Spotify: https://open.spotify.com/show/7nJ5dKTP2dQN5OwICKjTY5

More from Captn OffScript:

Website: https://captnoffscript.com/

YouTube: https://www.youtube.com/@CAPTNOffScript

nstagram: https://www.instagram.com/captnoffscript

Newsletter: https://captn.myflodesk.com/newsletter

If you liked this episode, listen to: Jessica Hische (S02/E21) — on serial entrepreneurship, creative reinvention, and building a life entirely on your own terms.

She learned Photoshop at 12 on multiple 30-day trials. She got into five art schools and couldn't afford a single one. She moved to New York with no job, no safety net, and no plan B. And then her artwork went around the world on a UPS box.

Sophia Yeshi is a New York-based illustrator whose bold, colourful, inclusive work has appeared in campaigns for Google, Spotify, Adobe, Instagram, and UPS. But this conversation is about the person behind all of it — the mixed-race kid from Baltimore who grew up too fast, taught herself everything, and built a career entirely on her own terms.

What we cover:

• Growing up across multiple identities and being othered from birth
• Teaching herself Photoshop at 12 on repeated 30-day free trials
• Getting into five art schools and not being able to afford any of them
• Moving to New York with no freelance safety net — and figuring it out anyway
• The UPS box campaign that went around the world
• Why she's calling this year "rejection therapy"
• Advice for young illustrators in a shifting industry
• What she'd write in a letter to her eight-year-old self

Connect with Sophia Yeshi:

Website: https://www.yeshidesigns.com/

Instagram: https://www.instagram.com/sophiayeshi/

Listen and subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/captn-offscript/id1837469433

Spotify: https://open.spotify.com/show/7nJ5dKTP2dQN5OwICKjTY5

More from Captn OffScript:

Website: https://captnoffscript.com/

YouTube: https://www.youtube.com/@CAPTNOffScript

Instagram: https://www.instagram.com/captnoffscript

Newsletter: https://captn.myflodesk.com/newsletter

Lettering legend Jessica Hische sat in a room full of ultra-successful entrepreneurs — and realised they all dreamed of doing exactly what she was already doing. Drums, stained glass, creative hobbies, time with their kids, work they actually love. Her life, right now.

In this episode, we go well beyond the portfolio. Jessica opens up about imposter syndrome, building a creative life entirely on her own terms, co-founding StudioWorks, running two retail stores, writing children's books, and why "happy to be here" might be the most powerful career philosophy there is.

What we cover:

• The kindergarten coloring contest that started it all
• Meeting her husband on Match.com before it was socially acceptable
• How she became the Fairy Font Mother at Canva Create
• Drums, stained glass, and giving strangers tattoos from her studio
• Why she released free tools this week — and why you should care
• Imposter syndrome at every stage of success (and why to worry about people who don't have it)
• Parenting as curling — the most accurate analogy we've ever heard
• The one thing she'd tell her younger self

Connect with Jessica Hische:

Website: https://jessicahische.is

StudioWorks: https://studiowork.app

Instagram: https://www.instagram.com/jessicahische/

Listen and subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/captn-offscript/id1837469433

Spotify: https://open.spotify.com/show/7nJ5dKTP2dQN5OwICKjTY5

More from Captn OffScript:

Website: https://captnoffscript.com/

YouTube: https://www.youtube.com/@CAPTNOffScript

Instagram: https://www.instagram.com/captnoffscript

Newsletter: https://captn.myflodesk.com/newsletter