He founded Serial Cut in Madrid in 1999. For nearly 30 years it became one of the most recognised creative studios in the world. And then he let it go — not because he failed, but because something new had already taken hold of him completely.

Sergio del Puerto is an art director, image maker, and one of the most influential creatives in the Spanish design industry. This is the story of Serial Cut, ZAGALE, AI, and what it feels like to be 30 years into a career and wake up genuinely excited again.

What we cover:

• Growing up in Toledo and arriving in Madrid as a club kid in 1999
• Building Serial Cut across five techniques over nearly three decades
• Why he dissolved the studio — and why it felt liberating
• Training custom AI models on his own work with LORA
• ZAGALE — the new alter ego, the covered face, and the custom helmet
• Why AI is the best creative companion when you feel stuck
• Action figures, composition, and why his childhood is always in his work
• His advice for young designers on portfolios and exploring new mediums

Connect with Sergio del Puerto:

Instagram (ZAGALE): https://www.instagram.com/_zagale_/

Serial Cut: https://serialcut.com

Listen and subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/captn-offscript/id1837469433

Spotify: https://open.spotify.com/show/7nJ5dKTP2dQN5OwICKjTY5

More from Captn OffScript:

Website: https://captnoffscript.com/

YouTube: https://www.youtube.com/@CAPTNOffScript

nstagram: https://www.instagram.com/captnoffscript

Newsletter: https://captn.myflodesk.com/newsletter

If you liked this episode, listen to: Jessica Hische (S02/E21) — on serial entrepreneurship, creative reinvention, and building a life entirely on your own terms.