End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architects often feel stuck and overwhelmed when dealing with the challenge of growing their firms beyond the exhausting hustle-and-grind stage, especially when the traditional path to growth feels slow, risky, and filled with staffing headaches. Many try to "stay small" to avoid these pains—only to face inconsistent cash flow, constant stress, and limited creative freedom.

Enoch & Rion explore a bold and unexpected path to growing an architecture firm—one that challenges long-held beliefs in the industry. Along the way, they reveal why so many small practices stay stuck, and what keeps talented architects locked in old models that drain time, energy, and joy.

You'll hear stories from firm owners who broke out of the grind, the hidden risks of staying small, and a surprising route that can give instant stability and creative freedom.

By the end, you'll see the industry from a new angle—and feel pulled toward a different future.

• The "invisible desert" nearly every firm must cross—and the shortcut few know exists.
• A counterintuitive move that can turn years of slow growth into a single bold leap.
• The surprising reason a bigger firm can be easier to run than a small one.

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What happens when a trained actor walks away from the stage and steps into the world of real estate development? In this episode, Rion Willard speaks with Bill Caleo, co-founder of The Brooklyn Home Company, about how one bold move—and one deeply personal project—sparked a $500 million design-led business. You'll hear the journey of how heart, family, and instinct came together to form a vertically integrated firm that's rewriting the developer playbook.

Bill shares how his theater background gave him a unique edge most developers miss—and why he believes developers have a duty to shape culture, not just buildings. You'll also hear a surprising story about one handcrafted object that saved an entire project during a financial crash. And for architects dreaming of more control, more beauty, and better margins, this conversation just might crack something open.

In this episode, discover:

• The unusual career path that became a secret advantage
• A costly mistake that revealed the most profitable design move they ever made
• Why their most powerful marketing strategy isn't what you think

To learn more about Bill, visit his website: https://www.thebrooklynhomecompany.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architects often feel stuck chasing "someday" goals, working harder but not getting closer to the practice or life they imagined. The real pain? Knowing you're busy, overwhelmed, and talented—yet still unclear about what you're aiming for or why progress feels so slow.

Enoch and Rion share how a small shift in how you think about targets, feedback, and your "default future" can reshape your practice and your life.

You'll hear how their own health scares and career detours uncovered blind spots they never saw coming.

You'll get a simple check-in across four areas of life and a fresh view of what real progress looks like.

• Why one blunt question about your future makes it hard to keep tolerating the status quo.
• The sneaky way "being busy" can drain your self-esteem and your team's drive.
• A daily habit with a notebook that can expose what you truly want faster than any course.

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What happens when a young architect trades a steady paycheck for a risky first project—with no guarantee of success? In this bold episode, Baker Roddey reveals how he navigated real estate rules, raised unexpected funding, and turned one deal into a springboard for his firm. But it wasn't easy—and what he shares will challenge your ideas of what it really takes to grow.

You'll hear how strategy, sales, and sheer nerve played a role—but not in the ways you might expect. Baker opens up about the invisible barriers architects face, and how he learned to move through them without burning bridges (or cash). His story isn't just smart—it's surprisingly spiritual.

Whether you're just starting out or ready to rewrite your path, this conversation holds insights worth stealing.

• The quiet financial tactic no architect is taught in school—but should be.
• How one phone call (and a mindset shift) unlocked the deal that changed everything.
• The one "soft skill" Baker used to raise five figures… without pitching like a bro.

To learn more about Baker, visit his LinkedIn: https://www.linkedin.com/in/bakerroddey

To learn more about Mary Beth, visit her website: https://threerealestate.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architect Nation, this episode tackles the silent killer in many firms: weak accountability. Enoch and Rion reveal how polite habits and fear of conflict drain authority, profit, and joy. You'll hear why "safety" and "fierce compassion" can live in the same room.

Through real stories, they show what happens when leaders avoid hard talks—or explode instead. You'll learn how language choices signal ownership, and why clients sense wobble long before you do. The result: missed deadlines, shrinking margins, and the "supplier" label.

Then they point to a better way. A simple conversation frame, a different stance on responsibility, and a mindset that turns collision into creation. The payoffs touch culture, fees, and speed of execution.

• The two-word shift that changes everything with staff and clients.
• A ruthless-yet-loving move that ends chronic deadline drift.
• The profit leak hiding in your "nice" culture (and how leaders plug it).

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Most architects feel like outsiders in the business conversations that shape their projects. They're left out of key decisions, treated as a line item cost, and frustrated when their design expertise isn't valued the way it should be.

What happens when an architect trades AutoCAD for agile sprints and business models?

In this episode, we sit down with Daplaah-Teng Aryene—an architectural designer turned UX strategist—whose career took a sharp turn during the pandemic. What started as a leap into startup life became a masterclass in value creation, entrepreneurship, and how architects can reclaim agency in a system that often undervalues their genius.

Daplaah unpacks how real estate, tech, and business strategy reshaped his understanding of architecture's role—and where most firms leave opportunity on the table. From innovation frameworks to unexpected lessons in developer boardrooms, this episode challenges everything you thought you knew about the "architect's lane."

To learn more about Daplaah-Teng Aryene, visit his LinkedIn: www.linkedin.com/in/daplaah-teng-aryene

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

In this energetic live session, Rion Willard held at the AIA Austin Event, he asks a hard question: what does a true high-performance architecture team look like? He shares sobering industry stats and stories. Then he flips the script, turning the room into a workshop with quick audits, hands-up shares, and honest self-checks.

You'll hear why profits power design, and why little things—like scattered emails, fuzzy roles, and quiet scope creep—silently drain margins. Rion sketches a simple score that top firms use to gauge performance, plus a brutal-but-kind way to map every teammate's fit. He closes with field notes from firms that made the leap, and a nudge to take one concrete action today.

Along the way, he surfaces bottlenecks leaders rarely admit, and invites you to test with no-fluff prompts. Expect candid talk about hiring, delegation, and the real cost of turnover. If you lead a team, or want to, this is your wake-up call now.

• The surprising revenue-per-person target top studios chase—and how to gauge yours in minutes.
• A four-box lens that reveals who to elevate, coach, or release (without drama).
• The tiny leaks that steal profit each week—and the simple ritual that plugs them.

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architects are under more pressure than ever to deliver projects faster, with fewer resources, and tighter margins. Yet much of their time is still spent repeating work, hunting for old files, or redrawing details they know they've already drawn before. This episode dives into how AI can help architects work smarter—not harder—by unlocking the power of their past work.

In this episode, Rion reconnects with Natalia Bakaeva from ARKI and you'll hear how she is tackling everything from tedious workflows to profitability—without disrupting how firms already operate.

Natalia shares how practices are turning their past work into a searchable database that actually helps them move faster. They explore how ARKI might evolve into a second brain for your firm—one that remembers everything and makes drawing easier, smarter, and even more profitable.

Listen to learn:

• The hidden cost of "reinventing the wheel" in every project—and how to stop it
• What one firm did to slash production time by 50% using their own archive
• Why ARKI might be the missing link between your creative ideas and your business goals

To learn more about Natalia, visit her website: https://www.getarki.com/