End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architects often feel stuck and overwhelmed when dealing with the challenge of growing their firms beyond the exhausting hustle-and-grind stage, especially when the traditional path to growth feels slow, risky, and filled with staffing headaches. Many try to "stay small" to avoid these pains—only to face inconsistent cash flow, constant stress, and limited creative freedom.

Enoch & Rion explore a bold and unexpected path to growing an architecture firm—one that challenges long-held beliefs in the industry. Along the way, they reveal why so many small practices stay stuck, and what keeps talented architects locked in old models that drain time, energy, and joy.

You'll hear stories from firm owners who broke out of the grind, the hidden risks of staying small, and a surprising route that can give instant stability and creative freedom.

By the end, you'll see the industry from a new angle—and feel pulled toward a different future.

• The "invisible desert" nearly every firm must cross—and the shortcut few know exists.
• A counterintuitive move that can turn years of slow growth into a single bold leap.
• The surprising reason a bigger firm can be easier to run than a small one.

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

What happens when a trained actor walks away from the stage and steps into the world of real estate development? In this episode, Rion Willard speaks with Bill Caleo, co-founder of The Brooklyn Home Company, about how one bold move—and one deeply personal project—sparked a $500 million design-led business. You'll hear the journey of how heart, family, and instinct came together to form a vertically integrated firm that's rewriting the developer playbook.

Bill shares how his theater background gave him a unique edge most developers miss—and why he believes developers have a duty to shape culture, not just buildings. You'll also hear a surprising story about one handcrafted object that saved an entire project during a financial crash. And for architects dreaming of more control, more beauty, and better margins, this conversation just might crack something open.

In this episode, discover:

• The unusual career path that became a secret advantage
• A costly mistake that revealed the most profitable design move they ever made
• Why their most powerful marketing strategy isn't what you think

To learn more about Bill, visit his website: https://www.thebrooklynhomecompany.com/

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework

Architects often feel stuck chasing "someday" goals, working harder but not getting closer to the practice or life they imagined. The real pain? Knowing you're busy, overwhelmed, and talented—yet still unclear about what you're aiming for or why progress feels so slow.

Enoch and Rion share how a small shift in how you think about targets, feedback, and your "default future" can reshape your practice and your life.

You'll hear how their own health scares and career detours uncovered blind spots they never saw coming.

You'll get a simple check-in across four areas of life and a fresh view of what real progress looks like.

• Why one blunt question about your future makes it hard to keep tolerating the status quo.
• The sneaky way "being busy" can drain your self-esteem and your team's drive.
• A daily habit with a notebook that can expose what you truly want faster than any course.